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External Relations

Writing content

When writing content for a webpage, it is important to ensure your copy is both impactful and accessible.

Activity steps

Content documents

We have created a content document template for you to use. In these documents, you can list

  • Copy you would like to include
  • Image suggestions
  • Any T4 content types you would like to sit on the page

Webpage content template [DOC 64KB]

Writing for web tips

  • Use short sentences and try to keep paragraphs below 50 words
  • Use headings and subheadings containing key words to break up information
  • Use lists/bullet points to break information down into digestible chunks.

For general copywriting guidance, take a look at our Copywriting Toolkit.

Accessibility tips

  • Make sure alternative text is used when adding an image to a webpage
  • Ensure any PDFs or documents you upload are accessible
  • Format your headings as headings, rather than just bold or in a larger font
  • Make sure you are using our online Accessibility guidance.

Activity goal

The goal is to have a completed content document for every webpage you would like to build on your website.

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