Writing content
When writing content for a webpage, it is important to ensure your copy is both impactful and accessible.
Activity steps
Content documents
We have created a content document template for you to use. In these documents, you can list
- Copy you would like to include
- Image suggestions
- Any T4 content types you would like to sit on the page
Webpage content template [DOC 64KB]
Writing for web tips
- Use short sentences and try to keep paragraphs below 50 words
- Use headings and subheadings containing key words to break up information
- Use lists/bullet points to break information down into digestible chunks.
For general copywriting guidance, take a look at our Copywriting Toolkit.
Accessibility tips
- Make sure alternative text is used when adding an image to a webpage
- Ensure any PDFs or documents you upload are accessible
- Format your headings as headings, rather than just bold or in a larger font
- Make sure you are using our online Accessibility guidance.
Activity goal
The goal is to have a completed content document for every webpage you would like to build on your website.