What is SEO?
Search engine optimisation (SEO) makes it easier for users to find your website when searching online. The changes you make to improve your website’s SEO will also improve your website’s wider accessibility.
You can improve your website's SEO by -
- Including 'keywords' throughout your copy
- Making sure you have an appropriate URL
- Linking to and from webpages within the Queen Mary structure
Download our SEO guide [PDF 52KB]
Improving SEO on your webpages
Keywords
A keyword is a word that helps your target audience find your content when searching online. For example, keywords for this webpage would be 'SEO' and 'search engine optimisation'.
Copy
Keywords should appear throughout the copy on the page, but especially in the -
- Title and introductory sentence
- Subheadings
Image names
The names you choose for your images help to improve the SEO of your page. Search engines see the name you give an image on your computer before uploading it to T4, so you need to change the image name before uploading it. Make sure you image name -
- Includes descriptive key words (eg ‘bancroft-building-lecture-theatre’ rather than ‘image005’)
- Avoids using special characters or spaces, and instead uses hyphens to indicate where a space should be.
Links
URLs
You will improve your SEO by making sure your URL uses the appropriate wording and format. T4 automatically creates your URL for you using your webpage title, so just make sure your webpage title -
- Includes key words summarising the content on the page (eg ‘Book an appointment’)
- Remains as succinct as possible (use your introductory sentence to elaborate)
- Avoids use of acronyms, unless the acronym is well-known to our audiences (eg you would write out ‘Civic University Agreement‘ rather than use ‘CUA’)
Linking to and from other webpages
Search engines will try to see how legitimate the content on your webpage is by how many other reputable websites link to it.
Linking internally to and from webpages within the Queen Mary structure can help with this, so make sure to use signposting links throughout your content to help the user find other relevant information they might be looking for.