Our logo
Our logo is the foundation of our corporate identity. It should be used on all of our online and offline materials. The logo is a standalone mark, which should never be altered by adding additional wording or iconography.
To be effective the logo must be used consistently. These guidelines will help you to do that. You may have queries that are not covered below and there may be occasions when judgement has to be made on how to implement them. If you have any questions, please contact the Content and Brand team.
Using the logo effectively
General rules
- The complete unmodified logo should be used at all times.
- The crown should never be used in isolation, the only exception is in the case of social media avatars.
- Do not disproportionally scale or stretch the logo, or use it at an angle.
- Do not re-type the text in another font.
- Do not alter the size, position or angle of the crown.
Positioning
The logo must be positioned top left of any print and digital assets it appears on. Very few exceptions apply to this rule, please contact the Content and Brand team to check if you are unsure.
The logo needs to be given adequate space (‘safety zone’) around and should never overlap with other objects (with the exception of non-intrusive background colour or imagery).
The minimum space to be left around the logo is defined by the height of the letter ‘Q’ in the logo.
For any partnership assets, the Queen Mary logo should remain at the top left. Partner logo(s) should be positioned at the bottom left, or bottom right if a call to action is needed.
Colour
The Queen Mary logo can be used in one of the three colour versions: blue, white or black. The blue version is always preferable, however legibility should be the top priority. Do not change the colour of the logo files available for download.
Do not use drop shadows or other effects to make the logo clearer. If the logo does not stand out, consider another of the three colour variations, or look into using a strip of block colour behind it – please extend the strip to the edges if you do so.
Alignment
The logo must be positioned top left of any print and digital assets it appears on. Very few exceptions apply to this rule, please contact the Content and Brand team to check if you are unsure.
Any copy that is positioned above or below the logo needs to be left-ranged and aligned with the left side of the letter ‘Q’ in the logo.
The logo can be scaled up and down within reason to accommodate the required amount and size of copy. Care should be taken that the text does not extend too far to the right, unbalancing the asset.
