Our colours
Colour is an important design tool, and using it consistently is key to maintaining a unique and recognisable brand.
Primary colours
The core colour of our brand is our signature dark blue, and it is often used in conjunction with black and white.
Dark Blue
HEX: 21376A
RGB: 33 56 106
CMYK: 93 84 25 16
Pantone: 287C
Black
HEX: 000000
RGB: 0 0 0
CMYK: 0 0 0 100
White
HEX: FFFFFF
RGB: 255 255 255
CMYK: 0 0 0 0
Secondary colours
In addition to our dark blue, these six secondary colours can be used as main features or accent tones.
Dark Purple
HEX: 7B0E72
RGB: 123 14 114
CMYK: 62 100 12 3
Dark Turquoise
HEX: 1F7791
RGB: 31 119 145
CMYK: 83 42 31 5
Dark Green
HEX: 0C746A
RGB: 12 116 106
CMYK: 85 25 56 13
Dark Red
HEX: BD1D1D
RGB: 188 29 29
CMYK: 18 97 100 9
Dark Orange
HEX: D35D0C
RGB: 211 93 12
CMYK: 13 73 100 2
Dark Yellow
HEX: CDA70A
RGB: 205 167 10
CMYK: 24 32 98 1
General guidance
Using our colours
To ensure brand consistency and recognisability, we suggest maintaining a limited colour palette in your assets. The best way of doing this is by supplementing our core dark blue with no more than one or two secondary colours.
Tints
All colours in our primary and secondary palettes can also be used in lighter tints (ie a percentage of the full colour).
Accessibility
We strive to make Queen Mary’s assets as accessible as possible. When designing new work, please use a colour contrast tool such as colourcontrast.cc to ensure your work meets accessibility standards.
Determining our values
To achieve the highest standard of colour consistency throughout our digital and print outputs, the colour values listed here are not always direct translations between RGB, CMYK and Pantone values. Please use the exact values outlined here for each colour mode.