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External Relations

Cards

Inclusion and diversity

Terminology and style based on specific characteristics such as race, gender identity and sexual orientation.

Our geography

Our location forms a strong part of our brand identity and is always worth shouting about.

Grammar, numbers, punctuation and typography

The hard and fast rules we should follow to ensure polished, uniform copy written in one voice

Common pitfalls and cliches

The phrases, words and traps that we should try to avoid where possible.

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