Style guide
From news stories to events promotions, academic profiles to research case studies, copywriting at Queen Mary covers a huge range of areas. Our house style guide ensures that we’re using one voice, whether it’s in a prospectus, on the homepage or in a graduation programme.
For external suppliers
If an external agency or supplier need a steer on our house style, or if you need a copy to hand, then please use Queen Mary house style guide [PDF 675KB]
Our house style guide (and A-Z)
Our house style and A-Z guide covers the basic rules we need to get right regarding naming conventions, spelling, grammar, punctuation and capitalisation.
It also dives deeper into the sort of things we may write about, and how best to present this writing. So, you’ll also find topics such as accessibility, EDI, typography and the pitfalls and clichés we should avoid.
It can be used alongside our tone of voice guide, but it’s also a useful standalone tool for when you need to look up something specific.
Rule of thumb: We use Anglicised spelling rather than American English eg ‘colour’ not ‘color’ but also organisation not organization.
If you have any further questions not covered in the accessibility section, then take a look at our dedicated webpages which cover the topic more exhaustively.
