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  6. Boilerplate

Boilerplate

Our University ‘boilerplate’ is for use whenever and wherever we have the opportunity or need to describe who we are.

We have also provided guidance on how to create a boilerplate for any externally facing part of the University, from faculties to schools, institutes and professional services.

The Queen Mary boilerplate

At Queen Mary University of London, we believe that a diversity of ideas helps us achieve the previously unthinkable.

Throughout our history, we’ve fostered social justice and improved lives through academic excellence. And we continue to live and breathe this spirit today, not because it’s simply ‘the right thing to do’ but for what it helps us achieve and the intellectual brilliance it delivers.

Our reformer heritage informs our conviction that great ideas can and should come from anywhere. It’s an approach that has brought results across the globe, from the communities of east London to the favelas of Rio de Janeiro.

We continue to embrace diversity of thought and opinion in everything we do, in the belief that when views collide, disciplines interact, and perspectives intersect, truly original thought takes form.

Sub-brand boilerplate: instructions and an example

We offer this guidance for creating boilerplates for discrete parts of Queen Mary in order to help ensure that we remain true to our narrative and at the same time give each sub-brand the space to tell their particular story. We thank the Centre for Commercial Law Studies for agreeing to be the earliest adopters of this new approach.

Any faculty, school, institute or team developing their own boilerplate should email their draft to content@qmul.ac.uk. We will then work with you to agree your boilerplate.

Example

Centre for Commercial Law Studies

At Queen Mary University of London, we believe that a diversity of ideas helps us achieve the previously unthinkable.1

In 1980, Sir Roy Goode decided to create an environment where practising commercial lawyers and those from academia could meet and exchange ideas. His vision was that by bringing together these different perspectives, we would create better outcomes. And so the Centre for Commercial Law Studies (CCLS) was born.2

It’s an innovation that continues to bear results in teaching and research. One example is the Centre’s research on cloud computing being undertaken by its Institute of Computer and Communications Law – a rigorous academic undertaking, funded by industry to address a systemic challenge that has far-reaching consequences for providers of cloud services, as well as their users, whether individual, corporate or public sector.3

By bringing academia and practice together, CCLS has become a world leader in commercial law research. Proof positive that a diversity of ideas fosters academic excellence and helps us achieve the previously unthinkable.4

The purpose of each paragraph:

  1. The opening line for all Queen Mary boilerplates.
  2. Articulating a historical perspective on the entity that resonates with the ‘diversity of ideas’ concept. This is for the entity to define and should not be changed frequently.
  3. A statement on the present-day and the continuation of the ‘diversity of ideas’ concept. This can change frequently and according to the context in which the boilerplate will be used.
  4. A concluding statement that summarises the spirit of the preceding three paragraphs. This should not be changed frequently.
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