Cards

This resource advises on the correct use of a comprehensive list of words, phrases and topics that our writing at Queen Mary frequently covers.

Our key messages and stats can be used when talking with an internal and external audiences. They are updated whenever new information is released.

Geared towards more Marketing copy, this guide outlines how we should talk about Queen Mary by providing top-line brand rules and messaging.

Access our official Queen Mary boilerplates and brand video.

Guidance on how to ensure your policies are as straightforward and audience-friendly as possible.

Find out how to write an effective staff profile that follows best practice and promotes your work to internal and external audiences.

Follow these best practice rules to make your testimonials as impactful, user and SEO-friendly as possible.

Learn how to make your writing accessible, and why this is so important.

Using practical exercises, our workshop brings together our top copywriting and tone of voice rules and explores what our audiences want from us.