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External Relations

Copywriting toolkit

Explore our tone of voice guidance, style guide and key messages.

At Queen Mary, we write for a number of different audiences – staff, students, alumni and external partners, to name a few. Whoever your audience is, the guidance and resources in this section are designed to help you write clear, consistent, and on-brand copy that maintains Queen Mary’s unique reputation.

Submit a project request

If you would like to submit a project request, or you can't find what you are looking for in our resources, please get in touch using our Content and Brand request form.

Content and Brand request form

Style and messaging

Targeted guidance

Tailored support

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