Skip to main content
External Relations

Copywriting toolkit

Explore our tone of voice guidance, style guide and key messages.

  1. External Relations
  2. Our support
  3. Content, brand and design
  4. Copywriting toolkit

At Queen Mary, we write for a number of different audiences – staff, students, alumni and external partners, to name a few. Whoever your audience is, the guidance and resources in this section are designed to help you write clear, consistent, and on-brand copy that maintains Queen Mary’s unique reputation.

Submit a project request

If you would like to submit a project request, or you can't find what you are looking for in our resources, please get in touch using our Content and Brand request form.

Content and Brand request form

Style and messaging

Style guide and index of phrases

This resource advises on the correct use of a comprehensive list of words, phrases and topics that our writing at Queen Mary frequently covers.

Key facts and stats

Our key messages and stats can be used when talking with an internal and external audiences. They are updated whenever new information is released.

Tone of voice guidance

Geared towards more Marketing copy, this guide outlines how we should talk about Queen Mary by providing top-line brand rules and messaging.

Our narrative

Access our official Queen Mary boilerplates and brand video.

Targeted guidance

Policy writing guidance

Guidance on how to ensure your policies are as straightforward and audience-friendly as possible.

Profile guidance

Find out how to write an effective staff profile that follows best practice and promotes your work to internal and external audiences.

Testimonial guidance

Follow these best practice rules to make your testimonials as impactful, user and SEO-friendly as possible.

Accessible copywriting guidance

Learn how to make your writing accessible, and why this is so important.

Tailored support

Copywriting workshop

Using practical exercises, our workshop brings together our top copywriting and tone of voice rules and explores what our audiences want from us.

Ask a question

Get in touch with the Content and Brand team if you have any other comments or questions.

You may also be interested in

Technical web support

Book a web project so your website can reach its full potential and provide the best possible experience for your users.

Post-its on a laptop

Content and design support

Book a project with the Content and Brand team, who produce and advise on creative content in support of the university's business objectives.

Illustration of a hand holding a pen

Social media support

The Social Media team provides guidance, support and strategic oversight for the University’s wider social media offering.

Social media icons on a smart phone
Back to top