Copywriting
Follow these key tips for creating clear, inclusive, and readable copy to ensure your written content is accessible to everyone.
Language and Ttne
Use plain language
- Avoid jargon, technical terms or complex sentence structures where possible.
- Aim for clarity and simplicity, because the average reading age in the UK is around 10 years old.
Be concise and direct
- Get to the point quickly.
- Use short sentences and paragraphs to aid comprehension.
Use inclusive language
- Avoid idioms, metaphors or culturally specific references that may confuse or exclude readers.
Structure and layout
Use headings and lists
- Break content into clear, logical sections using descriptive headings.
- Use bullet points or numbered lists to improve readability and help users scan quickly.
Write descriptive links
- Ensure link text clearly describes the destination (eg “Download accessibility guide” instead of “Click here”).
Left-align text
- Avoid justified text, which can create uneven spacing and reduce legibility.
Readability and accessibility
Use adequate font size and spacing
- Use a minimum of 12pt font.
- Maintain good line spacing. We recommend using 1.5x, as it is a helpful guideline for readability.
Test with a screen reader or accessibility tool
- Use tools like Microsoft’s Accessibility Checker to test your content and ensure it’s accessible to all users.