Cards
Concerns
AI raises issues like job loss, freelancer vulnerabilities, and devalued creativity.
Opportunities
AI enables automation, accessibility, and creative support.
Change and Consistency
AI brings change while worsening existing industry issues.
Limitations of AI
AI lacks nuance, replicates the past, and struggles with complex tasks.
What needs to be done
Creatives and policymakers must ensure fairness, transparency, and protection.
Impact by Union Members
Impact Mapped by Union Members
Key Findings
Main findings from the survey analysis
Sample Description
A comprehensive snapshot of the surveyed creatives
Call to Action
Explore the data on the future of creative work
Workshop
Read more on the workshops' goals, participation and emerging themes
Survey
Read more on survey sampling, findings and recommendations
Policy Recommendations
Read recommendations based on workshop and survey findings
Key Findings
GenAI is reshaping creative work, with freelancers most affected, a gender gap in experiences, and concerns over job security.
Perception of AI
Most respondents believe Generative AI is transforming creative work, with concerns over job security and value.
Use of GenAI
GenAI is widely used for writing, visual art, and research, with younger creatives adopting it more.
Worker Type
Freelancers and non-standard workers face the highest risks, while only a few employees report improvements.
Job Security
AI is reshaping creative work, with negative impacts on job security, value, and pay, positive effects on productivity or learning.
Ownership
Creators use contracts, opt-outs, and AI-resistant tools like Nightshade, Glaze, and Cara to protect their work from GenAI training.
