Professor Helena SandbergProfessor, Department of Communication and Media, Lund University, SwedenEmail: helena.sandberg@kom.lu.seProfileExpertiseProfileI am an interdisciplinary researcher working on children, digital media, and everyday life. I have been the group leader for CAI@LU (2009-2018), investigating children's understanding of and interaction with online advertising and marketing from a multi-methodological approach. I am currently PI for DIGIKIDS Sweden, a project looking into digital technology in early childhood (0-3 yrs old) and modern family life. I represent Sweden in EU Kids online, and am a member of the network DigiLitEy, as well as a member of the steering group for the interdisciplinary research hub Children’s voices, rights and development: Future practices for a resilient childhood, at Lund University.ResearchExpertiseChildren, media and health