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School of Business and Management

Invite to Workshop with Business Ecosystems Research Group (BERG) in collaboration with the Association for Key Account Management (A4KAM)

5 March 2019

Time: 9:00am - 5:00pm
Venue: The British Library, 96 Euston Road, London, NW1 2DB

BERG regularly sponsors workshops in collaboration with professional associations.  This workshop is part of the A4KAM's technical workshops with a strong line-up of speakers/session leaders focusing on 'Making KAM Work: Influencing and Resolving Conflict.'  The workshop will provide an excellent opportunity for academics and managers to share their experiences and increase their knowledge about issues around KAM. 

Attendance for A4KAM is free (75 euros) for non-members) and there are limited spaces available for SBM staff and PhD students.  To reserve your place, please contact


Venue (Date/Time)

The British Library, 96 Euston Road, NW1 2DB (5th March, 9am-5pm)



Professor Stephan Henneberg

Chair Professor of Marketing and Strategy, Queen Mary University of London

KAM/Sales management stressors: When it frsutrates...and when it doesn't


Dr Brit van Ooijen

Leader Coach & Programme Director, Centre for Creative Leadership - Brussels

The Catch 22 of KAM: Influencing without authority 


Kristian Kaas Mortemsen, Director 

Girteka Logistics - Baltic States 

A case study in influencing: Like when your key customer demands a massive price reduction 

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