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Dr Sayed Elhoushy

Sayed

Programme Director for MSc International Marketing and Business Strategies; Senior Lecturer in Marketing

Email: s.elhoushy@qmul.ac.uk
Room Number: Room 3.44h, Francis Bancroft Building, Mile End Campus
Office Hours: By appointment

Profile

Roles:

Biography:

Dr Sayed Elhoushy is a Senior Lecturer in Marketing at Queen Mary Business School, researching sustainable consumption and food systems. His research examines how consumers adopt, maintain, or discontinue sustainable behaviours, with a particular interest in how technology and everyday consumption environments shape these processes. 

His empirical work uses food systems and food waste as important contexts for examining broader questions of sustainable consumption. This includes a pilot project with the East London Garden Society in Tower Hamlets, a multi-country survey of local food systems conducted for the EU Horizon 2020 Cities2030 project, and research on maintaining sustainable consumer behaviours and the behavioural and technological drivers of food waste. His papers have been recognised as Most Cited, Most Read, or Top Viewed articles in journals including the International Journal of Consumer Studies, the Journal of International Consumer Marketing, and the Journal of Sustainable Tourism. 

His research has informed policy. He has submitted written evidence to a House of Commons select committee and a House of Lords committee on AI adoption, given evidence to the London Assembly Environment Committee, and participated in a City Hall roundtable on London's environmental targets in 2026. 

He sits on the Editorial Review Boards of the Journal of Sustainable Marketing and Marketing Management Journal, received the HSS Commendation for Early Career Researcher (2025), and was shortlisted for the Queen Mary Research and Innovation Award (2026). He also leads STREAM, an award-winning initiative embedding sustainability across curriculum, recognised with the Queen Mary Education Excellence Award (2025). 

He holds a PhD in Management–Business Economics from Ca' Foscari University of Venice and supervises doctoral research on new technologies and sustainable consumption. He welcomes enquiries and opportunities for collaboration with researchers, PhD candidates, as well as industry, and policymakers.

 

Teaching

Undergraduate:

  • BUS226 Strategic Marketing

Postgraduate:

  • BUSM214 Sustainability Marketing, Ethics, and CSR
  • BUSM248 Marketing Consultancy Dissertation

 

With a decade of academic and industry experience across four countries, Sayed has taught courses and provided training in Strategic Marketing, Sustainability Marketing, Hospitality & Tourism, and Marketing Management to cohorts of 20 to 300 students. His teaching philosophy is research-based, participant-centered, and guided by the UN Principles for Responsible Management Education (PRME).

Sayed is a Fellow of the Higher Education Academy.

Book Office Hours appointment here.

Research

Research Interests:

  • Sustainability Marketing
  • Sustainable Consumer Behaviour
  • Food Waste
  • Technology Adoption and Customer Experience.

 

Centre and Group Membership

  • Member of the Marketing Interactions & Digital Societies (MINDS) Research Group

Publications

Sayed’s research work contributes towards the following UN Sustainable Development Goals:

 

Journal papers

Selected Papers by SDG Theme

 

SDG 12 – Responsible Consumption & Production

Co-authored with Md Al Amin, Tana Licsandru, and Teidor Lyngdoh, this paper examines how anthropomorphic AI traits and roles shape consumer responses across customer journeys. It develops the Interaction–Activation–Outcome framework, explaining how AI traits and roles activate cognitive, affective and social responses that influence behavioural, utilitarian, hedonic and sustainable outcomes. 

This paper examines the antecedents of sustainable food choices and the differences between consumers based on their state of motivational imbalance. Cited in Policy Documents.

SDG 5 – Gender Equality

  • Gender equality: Caught between policy reforms and manager beliefs (Journal of Sustainable Tourism, 2023).
    Co-authored with O. El-Said, M. Smith, and H. Dar, this paper examines tensions between gender policy communication and managerial practices, presenting an innovative scenario-based perspective on gender policy communication and implementation using a mixed-method approach across three studies.

 

Research and Policy-related Outputs   

  • Elhoushy, S., & Ahmed, J. (2026, June). The use of artificial intelligence and EdTech in education: written evidence (AIE0098) submitted to House of Commons Education Committee, UK Parliament. 
  • Mohsen, J. and Elhoushy, S. (2026). From infrastructure to system design: Rethinking AI adoption in the UK by 2035. (Written Evidence AIB0024). UK Parliament, House of Lords Artificial Intelligence Committee. 
  • Elhoushy, S. (2026, January). Waste and the circular economy [Written evidence submission]. London Assembly Environment Committee — Progress on Priorities, pp. 61–62. 
  • Elhoushy, S. (2025). Reducing household food waste: why co-creating solutions with stakeholders is essential. Queen Mary Policy Hub, Queen Mary University of London. 
  • Elhoushy, S. (2024). Food waste and composting: practices, meanings and competencies. East London Garden Society/Tower Hamlets, London. 

 

Media Articles 

  • Elhoushy, S., & Mohsen, J. (2026, August 27). Hosepipe bans make climate change more tangible – but restrictions can provoke resistance. The Conversation. https://doi.org/10.64628/AB.vscxtp6u9  
  • Elhoushy, S. (2025, December 19). How climate campaigns can cut through ad fatigue. The Conversation. Republished by Yahoo Finance UK and other outlets. 
  • Elhoushy, S., & Font, X. (2025, July 18). Going on holiday? Here's how to make sure your trip is sustainable. The Conversation. Republished by INKL and other international outlets. 
  • Elhoushy, S. (2025, March 31). Inner London residents told me their food waste problems — composting definitely isn't the answer. The Conversation. Over 6,000 reads in the first week; republished by Phys.org and INKL. 

 

Book Chapters 

  • Licsandru, T., Brokalaki, Z., & Elhoushy, S. (2027). Marketing for social justice. In P. McGurk (Ed.), Managing and leading for social justice. Bristol University Press. 
  • Elhoushy, S. (2022), 'Outsourcing' in D. Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing, 408–411. https://doi.org/10.4337/9781800377486.outsourcing   

 

 

Conference proceedings

  • Elhoushy, S., Vaska, S., & Camatti, N. (2026). Configuring consumer engagement with local food systems. Proceedings of the Academy of Marketing 2026 Annual Conference and Doctoral Colloquium, University of Manchester. ISBN 978-1-9196473-2-6. 
  • Elhoushy, S. & Dickert, S. (2025). How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract. 26th Academy of Marketing Science World Marketing Congress, Dijon, France, July 02-04, 2025.
  • Elhoushy, S. & Marchowska-Raza, M. (2025). A Multidimensional View of Value Vestige within Social Media Brand Communities: Abstract. 26th Academy of Marketing Science World Marketing Congress, Dijon, France, July 02-04, 2025.
  • Elhoushy, S. (2024). The efficacy of social practice in shaping sustainable post-consumption journey: Abstract. The 25th Academy of Marketing Science® World Marketing Congress, June 25-29, 2024, Heritage Awali Resort, Bel Ombre, Mauritius.
  • Elhoushy, S., Jang, S., "Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract." Accepted for the 24th Academy of Marketing Science World Marketing Congress at the University of Kent, July 11–14, 2023.
  • Elhoushy, S., & Jang, S. S. (2019). Factors Affecting Consumers Sustainable Behaviour Formation: A Multi-Stage Model. Paper presented at the 25th Asia Pacific Tourism Association Annual Conference, Da Nang City, Vietnam: http://hdl.handle.net/10278/3719912
  • El-Houshy, S. (2014). Hospitality Students' Perceptions Towards Working in Hotels: A Case Study of the Faculty of Tourism and Hotels in Alexandria University. Paper presented at the 6th international scientific conference Tourism in a changing world: Opportunities & challenges, Alexandria, Egypt.

 

 

Reports

  • Elhoushy, S. (2025). Reducing Household Food Waste: Why co-creating solutions with stakeholders is essential, Queen Mary Policy Hub, Queen Mary, University of London, Available at: 320_25 Policy Brief - Reducing Household Food Waste v2
  • Elhoushy, S. (March 2024). Food Waste and Composting: Practices, Meanings, and Competencies. Food Waste Pilot Project (10239808). Queen Mary University of London

 

Supervision

Areas of supervision expertise:

  • Sustainability Marketing (e.g., marketing of sustainable services and products, promoting sustainable lifestyles/consumer journeys, and commercial marketing and (un)sustainability).
  • Consumer Behaviour (e.g., second-hand, and refurbished goods, waste behaviours, technology adoption, AI applications and customer experience).

 

Current students:

  • Md. Al Amain, ‘AI Applications in Marketing, and Sustainable Consumption’
  • Ali Al-Namaa, ‘Tourism Policy Perspectives: A Synthesis of the Sustainable Consumer Journey’

Inquiries and PhD applications from top students are welcome: s.elhoushy@qmul.ac.uk 

Public Engagement

I actively contribute to advancing knowledge, fostering collaboration, and creating impact across academia, policy, and communities.

  • Editorial and Reviewing Roles: I serve on the Editorial Review Boards of the Journal of Sustainable Marketing and the Marketing Management Journal. I also review for leading journals including the Journal of Business Research, Psychology & Marketing, Journal of Consumer Behaviour, International Journal of Consumer Studies, and Sustainability: Science, Practice and Policy. In addition, I act as a reviewer for major funding bodies such as the Swiss National Science Foundation (SNSF) and the LISS Doctoral Training Partnership.
  • Research & Policy Engagement: As an external expert for the EU project Cities2030 – Co-creating Resilient and Sustainable Food Systems, I led a large-scale international survey examining the role of European citizens in developing sustainable food systems, providing analytical and research support to guide policy and practice.
  • Community Partnerships: I led a food waste project with the East London Garden Society and Clarion Housing Association in Tower Hamlets, engaging local communities to address sustainability challenges.
  • Conferences and Academic Outreach: I contribute to international conferences and global dialogues on sustainability and marketing through roles such as organizing a special session at the Academy of Marketing Science Conference (2025), serving on the Scientific Committee for the International Conference on Tourism and Hospitality (2025), speaking at the LIMUN Climate Symposium at LSE (2024), and delivering keynotes and talks at Sense Worldwide.
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