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Haoning Li

Haoning

PhD Student in Linguistics

Email: haoning.li@qmul.ac.uk

Profile

Thesis title: 

Recontextualising Ergodic Character Gameplay Practice: A Social Semiotic Analysis of Character-Centric Discourse in Gacha Game Interface Interactivity.

Supervisors: Dr Agnieszka Lyons and Professor Nelya Koteyko

Teaching

EAL4205 Excellence in Academic Writing 1

EAL4710 Reading and Writing Critically

LIN5206 Applying Linguistics in the Real World

Research

Research Interests:

Multimodality,
Social semiotics,
Communication and media,
Popular culture and game studies, with particular interest in the discourse of digital media and their surrounding ecosystems.

Publications

Li, H. (in press). Gaming as public communication of humanistic knowledge. In G. Reid, C. Anson, & X. Tan (Eds.), The Routledge handbook of humanities and social science communication. Routledge.

Li, H. (in press). Negotiating story and character: A social semiotic analysis of gacha game official video thumbnails. Languages in Global Contexts. University of Toronto Press.

Li, H. (2025). Genre or not: Examining the “-like” suffix as an emergent category expression [Abstract]. In Abstract proceedings of Chinese DiGRA 2025: Video games in museums. Digital Games Research Association. https://doi.org/10.26503/dl.v2025i4.2769

Li, H. (2025). Understanding transmedia character-centric discourse in gacha games: A social semiotic analysis of Genshin Impact [Abstract]. In Abstract proceedings of DiGRA 2025: Games at the crossroads. Digital Games Research Association. https://doi.org/10.26503/dl.v2025i3.2556

Li, H. (2022). An analysis of translation subjectivity and transformation of translator identity in game localisation. Overseas English, (13), 13–14, 22. [In Chinese]

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