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Marketing and Management

4G44 BSc (Hons) 3 years


Our BSc in Marketing and Management examines the marketing function, its interaction with the organisation and the rest of society. It will enable you to build specialist knowledge in the areas of marketing, marketing strategy and communications and develop skills in marketing methods and techniques that are specifically appropriate for marketing professionals. This programme is ideal for students wishing to follow a professional career in marketing or management, marketing analytics, merchandising, sales management and consumer policies. Marketing practitioners are valued in corporate, public and third sector organisations. As Marketing practitioners you will graduate well-prepared to take up the challenge of addressing complex marketing and management issues in your future work.


Year 1 (Level 4)

All first year modules are compulsory.

Semester ASemester B

Compulsory modules:

  • BUS128 Applied Economics
  • BUS130 Business in Social and Historical Context
  • BUS134 Introduction to Financial and Management Accounting
  • BUS136 Marketing Principles

Compulsory modules:

  • BUS131 Management Studies & Skills for Specialist Managers
  • BUS132 Work and Employment in Context
  • BUS133 Organisation Studies
  • BUS135 Quantitative Analysis for Business

From 2017 we are introducing the QMUL Model to all our degrees. For further information on this initiative please contact [Aktar Hussain, Undergraduate Programmes Manager, +44 (0) 20 7882 8564,] Enquires for School of Business Management Programmes

Year 2 (Level 5)

Choose and complete four options for the whole year in addition to the four compulsory modules; two in each semester.

Semester ASemester B

Compulsory modules:

  • BUS226 Strategic Marketing
  • BUS240 Services Marketing

Elective modules:

  • BUS002 Operations Management
  • BUS007 Research Methodology
  • BUS205 Business Law
  • BUS206 Coordination and Social Dynamics
  • BUS208 Microeconomics for Managers
  • BUS212 Ethics and Business
  • BUS223 Technologies in the Workplace
  • BUS230 Entrepreneurial Learning

Compulsory modules:

  • BUS213 Advertising
  • BUS227 International Marketing

Elective modules:

  • BUS014 Human Resource Management
  • BUS215 Occupational Psychology
  • BUS216 Advanced Accounting for Business
  • BUS233 Creative Industries
  • BUS235 International Business Finance
  • BUS236 Psychology of Leadership
  • BUS237 Corporations and Social Responsibility



Year 3 (Level 6)

In addition to the four compulsory modules, choose and complete four options for the whole year; two in each semester or one in each semester if you are taking the Dissertation module.

Semester ASemester B

Compulsory module:

  • BUS318 Consumer Psychology

Elective modules:

  • BUS305 Managing Diversity
  • BUS311 Social Networks
  • BUS314 Dissertation (both semesters)
  • BUS317 Organisational Change and Development
  • BUS320 Employment Relations
  • BUS326 Global Supply Chains
  • BUS328 Managing Public Services
  • BUS330 Macroeconomic Modelling and Policy

Compulsory modules:

  • BUS316 Social and Political Marketing
  • BUS335 Business to Business and Relationship Marketing

Elective modules:

  • BUS300 Innovation and Entrepreneurship
  • BUS314 Dissertation (both semesters)
  • BUS322 Managing Knowledge-based Organisations
  • BUS327 Gender, Management and Leadership
  • BUS329 Corporate Law and Governance
  • BUS331 Company Valuation
  • BUS336 Social Reporting and Accountability
  • BUS337 Business Computing



Entry requirements

Entry Requirements for 2017 Entry and General Admission Entry Requirements can be found below.

2018 Entry requirements

A-LevelGrades AAA at A-Level. Excludes General Studies, Critical Thinking and Use of Mathematics.
IBInternational Baccalaureate Diploma with a minimum of 36 points overall, including 6,6,6 from three Higher Level subjects. This must include a minimum of 4 in Standard Level Mathematics.
BTEC See our detailed subject and grade requirements
Access HEWe consider applications from students with the Access to Higher Education Diploma. The minimum academic requirement is to achieve 60 credits overall, with 45 credits at Level 3, of which 30 credits must be at Distinction and 15 credits at Merit or higher. Applications are considered on a case by case basis. Due to the high volume of applications, we do not make offers of study purely on the basis of meeting grade requirements.
GCSEMinimum five GCSE passes including English and Maths at grade B or 5.
Contextualised admissions We consider every application on its individual merits and will take into consideration your individual educational experiences and context. More information on how academic schools and programmes use this information as part of the admissions process, can be found on our contextualised admissions pages.

2017 Entry requirements


Typical tariff or grades required: AAA–AAB from three A-Levels.

Additional information: You must also have five GCSEs at grade A*–C including B in English and B in Maths.

Excluded subjects: General Studies and Critical Thinking.

International Baccalaureate

Subjects and grades required: 36–34 points overall, with 6,6,6-6,6,5 in higher level subjects, including at least 5 in higher level English or 6 in standard level English, and at least 4 in standard level maths.


General Admissions Entry Requirements

English Language Proficiency

All applicants to QMUL must show they meet a minimum academic English language standard for admission and to be successful on the course, to the indicated levels for the area of study. See our guidance on English Language requirements for all degree programmes.

Vocational and Other Qualifications

The College accepts a wide range of qualifications such as Access and Foundation programmes, vocational awards, Irish Leaving Certificate, Scottish Highers and other Baccalaureates. You are advised to contact the Admissions team ( before making an application so that we can give individual advice.

Admission is based on academic merit and on the proven ability of the applicant to achieve success on their chosen programme of study. Every application to Queen Mary is considered on its individual merits with personal statement and reference taken into consideration.

Combined Qualifications

If you are taking a combination of qualifications at Level 3, we will consider your academic profile and may make offers on a case-by-case basis. You are advised to contact the Admissions team ( before making an application so that we can give individual advice.

Advanced Entry

Subject to the policy of the programme, it may be possible for students to join undergraduate degree programmes at the beginning of the second year of a three or four year degree programme or, sometimes, the beginning of the third year of a four year programme. Please note, not all schools will consider advanced entry. You are advised to contact the Admissions team ( before making an application for individual advice.

If you are applying for advanced entry on the basis of a post A-Level qualification, such as the BTEC HND, you should apply via UCAS in the usual way. If you wish to transfer your degree studies from another UK higher education institution, you will be considered on the basis of your original A-Level or equivalent qualifications, current syllabus, academic references and results.

We typically expect you to have achieved a 2.1 standard on your current programme and have already met the standard equivalent first year entry requirements. Applications must be submitted via UCAS.

Non-UK students

European and International Applicants

Our students come from over 162 countries and we accept a wide range of European and International Qualifications for entry, in addition to A-Levels, the International Baccalaureate and BTEC qualifications. Please see our International Admissions webpages for further details of our academic requirements, and information regarding how we assess the equivalence of your qualification.

Applicants will typically be expected to be taking academic subjects relevant to the programme of study. You are advised to review the A-Level and IB requirements for an indication of these subjects. If you are at all unclear, the Admissions team ( is happy to advise you further.

Further Information

For any other enquiries directly relating to our entry requirements, please contact the Undergraduate Admissions Office directly.
Telephone: +44 (0)20 7882 5511

See our information and guidance on how to apply.

Learning and teaching

Learning and Teaching:
Typically, each module runs for one semester (12 weeks) and normally features a one/two hour lecture and a one hour seminar per week. A lecture is led by an academic who lectures to a large group of students all of whom are taking the same module. Seminar groups have approximately 20 students. Seminar teaching involves a variety of student-centred activities which also include (but not exclusively) individual and group presentations, group work, and discussion groups.

Independent Study:
For every hour spent at University you will be expected to complete a further 2 - 3 hours of independent study.  Your individual study time could be spent preparing for, or following up on formal study sessions; reading; producing written work; completing projects; and revising for examinations. 

The direction of your individual study will be guided by the formal study sessions you attend, along with your reading lists and assignments.  However, we expect you to demonstrate an active role in your own learning by reading widely and expanding your own knowledge, understanding and critical ability. 

Independent study will foster in you the ability to identify your own learning needs and determine which areas you need to focus on to become proficient in your subject area.  This is an important transferable skill and will help to prepare you for the transition to working life.

The BSc in Marketing and Management is a three-year degree, taught within the College’s modular system. You are expected to take eight modules per year, each of which is normally assessed by a combination of coursework (group reports, presentations, assignments) and/or an examination in May or June. You will therefore normally have taken twenty-four modules in completing your degree. The modular system allows much more flexibility than the traditional system. Subject to meeting a module’s prerequisites, you may in principle choose from modules taught in the School of Business and Management, as well as those from all other schools and departments in the College (except the School of Medicine and Dentistry). You will need to make sure, however, that your choice of modules is consistent with the structure of the Marketing and Management degree, and modules taken outside the School should be complementary to your main studies. Your Academic Adviser will guide you through this process.

Fees and finance

Tuition fees for Home and EU students

2017 entry
Full-time £9,250

Tuition fees for International students

2017 entry
Full-time £15,900

You can either take out a Tuition Fee Loan (see Funding section below) to pay your fees or, if you are paying them yourself, you can pay in instalments.

Tuition fees for a year abroad or placement year on a full time undergraduate course will be a proportion of the full fee for the year in which you commence your time abroad or placement.

For information on field trip and other course related costs which are not included in your tuition fee, please contact the relevant Department/School.

See more general information about fees.

Tel: +44 (0)20 7882 7676


Queen Mary has a substantial package of scholarships and bursaries which will benefit around 50 per cent of our undergraduate student body.

Scholarships and Bursaries available at Queen Mary for Home/EU Students

There are a number of scholarships and bursaries available each year for home students. Visit our Bursaries and Scholarships page for more information.

Visit our Advice and Counselling website for more information about financial support.

Scholarships available at Queen Mary for International Students

There are a number of Scholarships available each year for International Students including bursaries and scholarships in a range of subject areas.

Find out more about international scholarships.

Some International students may also be eligible for a fee reduction.

Loans and Grants available to help with tuition fees and living costs

Student Finance England administers all grant and loans for your studies if you normally live in England.

If you live in WalesScotland or Northern Ireland you have an equivalent Student Finance department for your region.

Through Student Finance England, you can apply for (figures relate to programmes starting from September 2016):

  • A Tuition Fee Loan of up to £9,000 to pay all or part of your fees
  • A Maintenance Loan of up to £10,702 to help pay your living costs like rent, food and travel
  • Extra grants if you have a disability or you have children or an adult dependant
  • You might get a grant to cover some travel expenses if you normally live in England but study away from home. If you’re a medical or dental student you might also qualify for help with the costs of attending clinical placements in the UK.

Visit Student Finance Information to find out more about:

  • How to apply for student finance
  • What eligibility rules apply, including if you already have a degree or previous higher education study
  • What the income thresholds are and how much you might personally get for each element of Student Finance
  • What to do if you have problems getting your Student Finance

Other financial help on offer at Queen Mary

We offer one to one specialist support on all financial and welfare issues through our Advice and Counselling Service, which you can access as soon as you have applied for a place at Queen Mary.

Our Advice and Counselling Service also has lots of Student Advice Guides on all aspects of finance including:

  • Additional sources of funding
  • Planning your budget and cutting costs
  • Part-time and vacation work
  • Money for lone parents

For more information visit the Advice and Counselling service website, or call +44 (0)20 7882 8717.

Graduate Employment


Graduates from Queen Mary’s School of Business and Management go on to work in a wide variety of careers. Some apply their degree knowledge directly, entering careers such as business analyst or marketing and sales manager, whilst others transfer skills gained during study into areas such as media, law or finance.

The national 2013 destination survey confirmed that 86% of graduates from the School of Business and Management were in employment or study six months after graduation. Graduates from this School have a strong earning power, with a median salary of £23,000.

The broad range of skills gained through this course, coupled with multiple opportunities for extra- curricular activities and work experience, has enabled students to move into careers such as:

  • Graduate Trainee Manager - Enterprise Rent a Car
  • HR Assistant - Westminster Kingsway College
  • Commodity Derivatives Analyst - Bank of America Merrill Lynch
  • Credit Analyst - Western Union Travelex
  • Recruitment Consultant - Hays Education
  • Associate Auditor - Deloitte
  • Trainee Manager - Majestic Wine Warehouse
  • Graduate Trainee - KPMG
  • Membership & Sales Coordinator - Queen Mary, University of London
  • Assistant Manager - Best Western Hotel
  • Business Development Executive - Unilever

Throughout the course, students have access to an annual QM Careers and Enterprise Centre programme, to prepare them for internships and graduate level work. This includes employer led workshops on job applications and interviews as well as over 70 employer events to facilitate networks and help students to explore their options.

Recent careers activities in the School of Business and Management include QConsult, a 6 week project where groups of students act as consultants for real clients, on-site visits to RBS finance department, HR and banking mentoring from professionals, in-curriculum CV training, and fortnightly workshops training students in job search and recruitment skills. Students also have access to the QM Business and Finance Fair and 3 week ‘Focus on Finance’ programme.

Opportunities for work experience are substantial given Queen Mary’s location between Canary Wharf, the City and the Olympic Village. Students are encouraged to build their work experience throughout their period of study. Opportunities can be found through QProjects, a local work experience scheme, QRecruit, which advertises internships and temporary work, Experience Works, a part time work fair, and volunteering with QMSU Provide. There are also over 1400 vacancies to browse on the QM JobOnline vacancy site.

Queen Mary’s extensive campus also provides over 1200 on-campus job and volunteer opportunities ranging from E-learning Assistant to Gym Instructor and from Society President to Student Mentor.

Read more about our careers programmes and range of work experience opportunities on the QM Careers and Enterprise Centrepages.


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