8 August 2017
Starting the day with so called healthy breakfast biscuits could be no healthier for you than a bowl of Kellogg’s Coco Pops – according to NEW research by campaign group, Action on Sugar.
The product survey, which analysed 39 breakfast biscuits sold in leading UK supermarkets,2 revealed the four products with the highest sugar content per serving are Lidl Sondey Envitas Breakfast Biscuits Chocolate & Hazelnut Flavour and Lidl Sondey Envitas Breakfast Biscuit Chocolate followed by BelVita Breakfast Yogurt Crunch Creamy Live Yogurt Cocoa Biscuits (2 biscuits in a pouch) and BelVita Breakfast Cocoa with Choc Chip (4 biscuits in a pouch) – equivalent to approx. 4 teaspoons of sugar!
Other shock findings included:
Registered Nutritionist Kawther Hashem, Researcher at Action on Sugar, says: “Just because a product contains added vitamins and is promoted as a healthy option doesn’t necessarily make it the best option for breakfast on-the-go. Breakfast is the most important meal of the day; choose it wisely and don’t be misled into buying products that are convenient but not entirely healthy. We recommend you make informed food switches such as choosing wholegrain breakfast cereals low in salt and sugar. Add fresh fruit to increase its nutritional value.”
“If we really want the health of the nation to improve the food industry needs to produce and promote healthier breakfast options that are lower in sugar and higher in fibre with accurate front of pack nutrition labelling.”
Registered Nutritionist Jennifer Rosborough, Campaign Manager at Action on Sugar adds: “It is important that breakfast substitutes offer the healthiest alternative, rather than a worse option. Sadly, we could not recommend any of the products we examined which are laden with excess sugar.
“While some sugar in breakfast biscuits is naturally occurring due to ingredients such as fruit, many contain sugar that has been added by the manufacturer. We now want the Government to tackle this issue head on by making sure all manufacturers use colour-coded nutrition labelling, encouraging reductions in sugar, fat and salt and ensuring manufacturers promote their products responsibly."
Breakfast Biscuits Data per serving [PDF 209KB]
Breakfast Biscuits Data per 100g [PDF 206KB]