School of Economics and Finance

ECN302 - Corporate Strategy

Credits: 15
Semester: B

Prerequisite: ECN214

This module provides an overview of corporate strategy in a global context and will enable students to become familiar with the core concepts of: External environmental analysis; models of internal and external analysis, analysis and management of resources; analysis of corporate strengths and weaknesses; knowledge management; development of strategic choice; elements influencing implementation of strategy.

Level: 6