Skip to main content
School of Politics and International Relations

Patricia Rodi

Email: Patricia Rodi profile photo

Twitter: @patriciarodi

Research Topic: Populist political communication going mainstream? Populism in the discursive and communicative strategies of mainstream political parties in Western Europe.

Patricia’s research presents a case for a qualitative approach to study the discursive characteristics of populism and brings forward an analytical framework that pinpoints the distinct characteristics of populist political communication. By doing so it can tackle the problem of confounding populist with other discourses – mainly nationalism and anti-immigration. Focusing on mainstream political parties in Western Europe, the research looks at if and how populist political communication has reiterated into the communication of such parties after the turn of the 21st century. An important element of this work focuses on the construction and articulation of the two main constituent elements of populism - the people and the elite.

Primary Supervisor: Dr. Stijn Van Kessel

Research Interests: Populism, Political Communication, Strategic Party Communication, Integrated Research Methods, Qualitative Methods


  • MSc in Political Communication, University of Glasgow, United Kingdom
  • B.Sc. with a major in Global Studies, University of Gothenburg, Sweden, Department of Global Studies
  • B.Sc. with a major in Political Science, University of Gothenburg, Sweden, Department of Political Science

Work Experience:

Since 2018 Book Review Editor
ECPR Standing Group on Extremism & Democracy

2017 Coder for the Cost Action IS1308 project on Populist Communication in Europe

2015 Public Affairs Account Manager
Stripe Communications, Glasgow & Edinburgh

2014-2015 Public Affairs Consultant
Media House International, Glasgow & London


Conference Paper: van Kessel, S., Chelotti, N., Drake, H., González, J. & Rodi, P. (2018) Not so eager to leave: populist radical right parties' reactions to Brexit

Forthcoming: Rodi, P. (2018). Populist political communication going mainstream? The influence of populist parties on the discursive strategies of mainstream centre-left political parties in Western Europe. In The Next Phase of Globalisation: Democracy, Capitalism and Inequality in the industrialised world. Policy Network/IB Tauris Book

Conference paper: Rodi, P. (2017) ‘Populist Political Communication Going Mainstream? A qualitative content analysis of mainstream political parties’ communication’ 27th ECPR Summer School on Political Parties

Back to top