5 May 2017
The Conservatives have spent tens of thousands of pounds buying wraparound adverts on local newspapers across the country, reports Buzzfeed News. Professor Philip Cowley is quoted as saying: "If you had a limited amount of money you would not be doing this. You'd spend it on direct mail or social media marketing. But if you've got a lot of money and you've already hit people three or four times then this is a very cheap way of hitting a lot of people. If you've got the cash, you'll do it."
Also featured in CNN and Open Democracy UK