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Women are given feedback that is likely to slow down their progression to senior roles, new research finds

Women are given feedback that puts them on the wrong path to leadership, according to new research led by Queen Mary University of London.

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Co-workers discussing a project
Co-workers discussing a project

The study, published in The Leadership Quarterly journal, examined how male and female leaders are advised to develop. 

Drawing on a sample of over 1000 respondents, the researchers found ways in which the content of feedback for men and women leaders differed despite men and women being rated equally on their overall performance.

The findings, based on a unique methodological approach using qualitative data, show that male leaders were advised to think about the ‘bigger picture’ and become visionary in their roles, whereas women were advised to focus on specific technical expertise and to deliver, rather than develop vision.

Dr Elena Doldor, from Queen Mary University of London, Dr Madeleine Wyatt from Kent Business School at the University of Kent and Professor Jo Silvester from Loughborough University’s School of Business and Economics collected over 1000 feedback comments given to male and female leaders from those who worked closely with them. The comments provided advice about how they should develop as leaders.

Different advice for different audiences 

Women were told to be more confident, painting them as fundamentally lacking self-belief, with little advice about how to change this, compared to men who were told how to develop their confidence in specific skills, portraying them as more ‘fixable’.    

Men were also encouraged to get involved in specific aspects of office politics by developing their networking and influencing skills to achieve their leadership ambitions, whereas women were told be more resilient to politicking at work and instead to focus on teamwork, cooperation and being deferential to others.

Overall, the feedback provides different developmental roadmaps for men and women. Men were encouraged to step forward and ‘claim their space’ as leaders and women were advised to take a narrower focus by developing specific areas of expertise and appeasing colleagues. These differences in feedback are likely to slow down women’s progression to senior roles.

Evidence of gender bias

Dr Elena Doldor, lead author of the study from Queen Mary University of London, said “Strategic and political skills are critical in leadership roles. Our research demonstrates that the developmental advice given to women leaders is not conducive to developing these skills, essential for progression into senior leadership. Women can be visionary and politically astute leaders – but due to subtle gender bias, they are not directed toward this developmental path.”

Dr Madeleine Wyatt, from Kent Business School, said: “Women are often told they lack confidence in themselves, but this advice is pretty useless as it offers women no tangible ways to develop. We need to stop telling women to be more confident and instead focus on specific ways in which women can develop their leadership skills.” 

Professor Jo Silvester, from Loughborough University, said: “If men are encouraged to be more strategic and political, whereas women are just told to develop a thick skin - men will continue to be seen as future statesmen and women as cheerleaders when it comes to achieving power at work.”

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