School of Business and Management

Dr Amit Rai


Senior Lecturer in New Media and Communication

Telephone: +44 (0)20 7882 2700
Room Number: Room 3.28b, Bancroft Building, Mile End Campus


Staff drop-in and feedback hours
Friday 9.00 am –11.00 am

Second Year Academic Advisor


Research Interests:

Dr Amit Rai is the author of Rule of Sympathy: Race, Sentiment, and Power (Palgrave: 2002). He has written on Indian masculinity in film, anthropologies of monstrosity, sympathetic discursive relations, and the swerves of media (clinamedia).   His study of new media in India, entitled Untimely Bollywood: Globalization and India’s New Media Assemblage was published by Duke University Press in May of 2009. His blog on the history of media assemblages and the politics of perception can be found at He was recently in India on a Fulbright Senior Research Fellowship diagramming the perceptual mutations involved in gender identity and mobile phone networks in urban areas.


  • Rai, A. (2015) “The affect of Jugaad: Frugal innovation and postcolonial practice in India’s mobile phone ecology” Environment and Planning D: Society and Space.

Peer Reviewed Articles:

  • “Composite Photographs,” forthcoming in South Asian Popular Culture.
  • “Truths of Times to Come: Deleuze, Media, India,” under consideration at Deleuze Studies.
  • “Monstrous Mutations, Sympathetic Monsters” in Third Text (UK), Vol. 21, Issue 6, November, 2007, 745–759.
  • “’Every Citizen is a Cop without the Uniform’”: The Populist Outside in Bollywood’s New Angry Young Man Genre,” in Interventions (Vol. 8, no. 2), Summer 2006, 193-227.
  • “The Future is a Monster,” in Camera Obscura, 61 (vol. 21, no. 1), Spring 2006, 58-63.
  • “Haptic Bollywood,” (with Rajinder K. Dudrah, Senior Lecturer, Department of Theatre, University of Manchester) in New Cinemas: Journal of Contemporary Film, 3:3 (2005), 143-158.
  • “The Promise of Monsters: Terrorism, Monstrosity, and Biopolitics,” in International Studies in Philosophy, 37:2 (2005), 81-92.
  • “Of Monsters and Terror-Tali-Tubbies: Biopower, Terrorism and Excess in Genealogies of Monstrosity,” in Cultural Studies, 18:4 (2004) 538-570.           
  • “The Remaking of a Model Minority: Perverse Projectiles Under the Spectre of Counter-Terrorism,” (with Jasbir Puar, Associate Professor, Women’s Studies, Rutgers University) in Social Text 80 (2004), 75-104.
  • “‘Start Narrative Here’: Excess and the Space of History in Asian Diasporic Films” in South Asian Popular Culture (UK), 1:1 (2003), 13-32.
  • “The Black Spectre of Sympathy: The Occult Relation in Jane Eyre,” in Literature, Interpretation, Theory, 14 (3), 2003, 243-268.
  •  “Terrorist, Monster, Fag: The War on Terrorism and the Production of Docile Patriots,” (with Jasbir Puar, Associate Professor, Women’s Studies, Rutgers University) in Social Text, Fall (72), Vol. 20, no. 3, 2002, 117-148.
  • “`Thus Spake the Subaltern . . . ' Post-colonial Criticism and the Scene of Desire” in Discourse (USA), vol. 19, no. 2, 1997.
  • Rpt. in Special Collection on The Psychoanalysis of Race, edited by Chris Lane, published by Columbia University Press, 1998, 91-119.
  • “India On-Line: Electronic Bulletin Boards and the Construction of a Diasporic Hindu Identity” in Diaspora (USA), vol. 4, no. 1, 1995.
  • “An American Raj in Filmistan: Images of Elvis in Indian Films” in Screen (UK), vol. 35, no.1, Spring, 1994.
  • “A Lying Virtue: Ruskin, Gandhi and the Simplicity of Use Value” in South Asia Research (UK), vol. 13, no. 2, November 1993.


  • Rule of Sympathy: Sentiment, Race, and Power, 1760 - 1840, Palgrave-St. Martins Press, 2002.
  • Untimely Bollywood: Globalization and India’s New Media Assemblage, Duke University Press, 2009.

PhD Supervision

Current Doctoral Students

Second supervisor: 

  • Chandres Tejura, 'Is Accounting education/training overly focused on profit and wealth maximisation at the expense of ethics, if so, what are the ramifications for society?'

PhD Supervision Completions
Bue Rubner-Hansen, 2013
“Money between the economy, politics and the state - A critique of money as the nexus of contemporary society as a whole, and the institutions, practices and theories that uphold money in its current form”