School of Business and Management

Rym Mouelhi

 Rym Mouelhi

Email: r.mouelhi@qmul.ac.uk

Tel: +44 (0)20 7882 8570
Location: Mile End, Bancroft Building, Room 4.23

1st Supervisor: Professor Nelarine Cornlieus
2nd Supervisor: Dr Min Yan

Project title:

"The determinants of CSR for local firms in Tunisia compared to the United Kingdom and France"

Project description:

Corporate Social Responsibility (CSR) policies and measures to the economic society is of particular interest to stakeholders and mainly to investors. Understanding the standpoint of CSR strategies affect the long-term strategy of the firm. While various recommendations for ‘good’ behaviour, ‘how’ and ‘why’ to achieve it have been recommended in the theoretical literature, understanding the mechanism through which CSR policy operates is critical to achieving the goals of CSR, namely good corporate governance, and ethical behaviour to gain stakeholders trust and consequently increase financial performance.

The structure of North African countries, especially Tunisia, offers exceptional challenges to the study of CSR. A developing economy, challenged by high political and social volatility, along with a series of changes in corporate law policies may prevent these investment strategies from performing in the same manner as in more developed and stable market.

The research aims to investigate trends of CSR within Tunisia, as well as analyse the impact of the external environment on CSR strategy of local firms compared to the CSR strategy in the United Kingdom. Additionally, the research focuses mainly on legal and ethical CSR by critically analysing and recceing the categorisation, its determinant and extent. The analysis include large, medium and small companies, which will lead to the analyses of a broader range of micro and macro variables.