1st Supervisor: Dr Yasmin Ibrahim
2nd Supervisor: Dr Amit Rai
Making a better me? Fair, white, and flawless: A visual discourse analysis of skin lightening products among British Bangladeshi women.
The aim of this research study is to investigate the relationship between marketing and the cultural construction of ‘whiter skin=better’ by zooming in on a particular ethnic group: British Bangladeshi women. I will also explore men’s perspective on skin lightening products and how it shapes their perspective of women.