School of Business and Management

Monica Majumdar-Choudhary

 Monica Majumdar-Choudhary


1st Supervisor: Dr Yasmin Ibrahim 
2nd Supervisor: Dr Amit Rai

Project title: 

Making a better me? Fair, white, and flawless: A visual discourse analysis of skin lightening products among British Bangladeshi women.

Project description:

The aim of this research study is to investigate the relationship between marketing and the cultural construction of ‘whiter skin=better’ by zooming in on a particular ethnic group: British Bangladeshi women. I will also explore men’s perspective on skin lightening products and how it shapes their perspective of women.