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School of Business and Management

Katja Breiter

 Katja Breiter


Tel: +44 (0)20 7882 8570
Location: Mile End, Bancroft Building

1st Supervisor: Dr. Paolo Antonetti
2nd Supervisor: Dr. Danae Manika

Project Title: 

"Hope dies last – The cycle of hope, pride and effectiveness in sustainable consumption choices"

Project Description:

This project intends to extent prior investigations by looking beyond behavioural intention and including actual behaviour as well as resulting emotions and their influence on hope.


Rowe, Z. O., Wilson, H. N., Dimitriu, R. M., Breiter, K., & Charnley, F. J. (2017). The Best I Can Be: How Self‐Accountability Impacts Product Choice in Technology‐Mediated Environments. Psychology & Marketing, 34(5), 521-537.

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