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School of Business and Management

Dr Giuliano Maielli


Reader in Organisation Studies

Telephone: +44 (0)20 7882 7442
Room Number: Room 4.13B, Bancroft Building, Mile End Campus
Office Hours: Wednesday, 10am-12pm


Student drop-in and feedback hours
Wednesday: 10am-12pm


Undergraduate Teaching

  • Operations Management (BUS002)

Postgraduate Teaching

  • New Product Development and Business Ecosystems (BUSM084)


Research Interests:

Giuliano Maielli’s research interests revolve around issues of path dependence and evolutionary organisational and technological change. Giuliano has published in several journals including Organization Studies, Business History, International Journal of Innovation Management, Competition and Change, and Management and Organisational History. Giuliano is currently engaged in various research projects focusing on architectural knowledge and power across supply chains.


Journal Articles: 

Maielli G. (2017) “Path-dependent product development and Fiat’s takeover of Lancia in 1969: meta-routines for design selection between synergies and brand autonomy”. Business History, Vol. 59 Issue 1, p.101-120.

Maielli, G., & Haslam, C. (2016). "General motors: A financialized account of corporate behaviour 1909–1940". Accounting Forum. doi: 10.1016/j.accfor.2016.10.001

Maielli, G. (2015). “Explaining Lock-in through the Concept of hegemony: Evidence from the Italian car industry”. Organisation Studies, Vol. 36(4) 491-511.

L. Ciravegna, G. Maielli, (2011) Outsourcing of New Product Development and the Opening of innovation in mature Industries: A Longitudinal Study of Fiat During Crisis and Recovery, International Journal of Innovation Management, Vol. 15 Issue 1, p.69-93.

G. Maielli, C. Booth, (2008) Counterfactual History, Management and Organisation: Reflections and New Directions, Management and Organisational History, 3(1):49-61

G. Maielli, (2008) Counterfactuals, Superfactuals and the Problematic Relationship between Business Management and the Past, Management and Organisational History, 2(4): 275-294

G. Maielli, (2006) History Undercover: The Problematic Relationship Between Business Management and the Past, Competition and Change, 10(4): 341-356, ISSN: 1024-5294

G. Maielli, (2005) The Machine That Never Changed: Intangible Specialisation and Output-mix Optimisation at Fiat, 1960s-1990s, Competition and Change, 9(3):249-276, ISSN: 1024-5294

G. Maielli, (2005) Spot Welding Technology and the Development of Robotics at Fiat, 1972-1987: A Case of Managerial Discontinuity? Business History, 47(1): 102-121, ISSN: 0007 6791

Books & Chapters:

P. Clark, G. Maielli, In R. A. Roe, M. J. Waller, and S. R. Clegg (eds.), (2008) The Evolution of Strategic Timed-Space in Organisations: Theory and Research, Time in Organisational Research, Routledge: 255-275

G. Maielli, In M. Moguen Toursel (ed.), (2007) Tariffs Removal and Output-mix Optimisation: The Case of Fiat
Firms Strategies and Public Policy in Integrated Europe (1950-1980): 142-163, PIE- Peter Lang

Grants, contracts, awards and external publications:

Coleman Prize for the best PhD thesis in Business History for the year 2003. Thesis title: “Managerial Culture and Company Survival: Technological Change and Output-mix Optimisation at Fiat, 1960-1987”. Awarding Body: Association of Business Historians.


Current Doctoral Students

Second supervisor: 

  • Soo Jung Oh, 'What makes open innovation closed? - Focusing on the difference between R&D and supply networks'