School of Business and Management

Dr Joanne J. Zhang

Joanne J.

Lecturer in Entrepreneurship

Telephone: +44 (0)20 7882 7276
Room Number: Room 3.36, Bancroft Building, Mile End Campus


Student drop in and feedback hours (term-time only)

Tuesday 1-3pm (Semester A)

Wednesday 1-3pm (Semester B)


Director of Joint programmes

Joanne joined QMUL as Lecturer in Entrepreneurship in April 2018. Her research and teaching interests are entrepreneurship, innovation and strategy with a focus on digital and high technology sectors. She is a HEA fellow and has considerable teaching experience at BSc, MSc, and MBA level. Previously she held positions at Cambridge University, University of East Anglia and City University of London. Joanne gained both her MBA and PhD in Management studies (Strategy group) from Cass Business School, City University of London (SIMFONEC PhD scholarship).

Joanne also actively engages in entrepreneurial practices. She founded a digital educational start-up for children to learn Mandarin Chinese, and it was selected as one of the twelve finalists of 5050tech challenge in 2016 – an initiative to champion women entrepreneurs in technology by Baroness Martha Lane Fox, co-founder of 

Undergraduate Teaching

Strategy (BUS204)

Start-Ups and Incubators (BUS342)


Postgraduate Teaching

Innovation and Global Competition (BUSM177)


Research Interests:

Joanne’s research interests are entrepreneurship and innovation with a focus on digital and high technology sectors, in particular, three themes as outlined below:

Entrepreneurial networking – exploring the role of advisors and board of directors in building knowledge networks for high-tech start-ups; and factors influencing different entrepreneurial networking paths.

Open innovation in SMEs - understanding the antecedents of firm strategy and capabilities in managing outside knowledge and their impacts on firm’s innovative and financial performance.

Scalability in digital businesses – exploring how to design scalable digital businesses models.

Joanne was engaged in large-scale research grant bidding, delivery and external engagement, including “New Modes of Innovation: Managerial and Strategic Business Practice and Open Innovation” (£5m, ESRC supported, Cambridge University and Imperial College London), “Financial and Organizational innovation in UK Biotechnology sector” (£1.3m, EPSRC supported, Cass Business School, City University and SPRU). She has been an invited speaker at OECD, NESTA, Technology Strategy Board, AOM, etc.


Peer-reviewed journal articles

Zhang, J.J., Lichtenstein, Y; Gander, J., 2015. “Designing scalable digital business model”. Business models and modelling, Advances in Strategic Management Vol 33, p241-277.

Zhang, J. J., Baden-Fuller, C.; Pool, J. K. 2011. "Resolving the Tensions between Monitoring, Resourcing and Strategizing: Structures and Processes in High Technology Venture Boards". Long Range Planning (3* Research Journal), 44 Issue 2, p95-117.


Book chapters, reports and cases

Cosh, A.D. & Zhang, J.J. 2012 'Variety of search and innovation: a comparative study of US manufacturing and knowledge intensive business services sectors.' Centre for Business Research Working Papers Series WP No. 431. University of Cambridge.

Cosh, A. and Zhang, J.J. 2011. Open innovation choice – what is British enterprise doing? UK Innovation Research Centre, University of Cambridge. ISBN 978‐0‐906251‐21‐8

Zhang, J.J. and Baden-Fuller, C. 2008. “Knowledge brokering in high-tech start-ups” in Scarbrough, H. (ed.) Evolution of Business Knowledge, UK: Oxford University Press.

Zhang, J.J. and Baden-Fuller, C. 2006. “Mentoring fast growth start-ups: A Chairman’s tale”. European Case Handbook. Gate2growth/EIASM.

Zhang, J.J. and Baden-Fuller, C. 2006. “The Phynova story—commericializing knowledge from China”. European Case Handbook, Gate2growth/EIASM.

Sachs, A. Marino, A. Zhang, J.J. Jackson, T. and Peters, L. 2003. “The value in Fashion: Analysing Fashion companies”, Centre for Fashion Enterprise, London College of Fashion, University of the Arts London, UK.