School of Business and Management

Dr Jieke Chen

Jieke

Lecturer in Marketing

Email: Jieke.chen@qmul.ac.uk
Telephone: +44 (0)20 7882 6478
Room Number: 3.28F Bancroft Building, Mile End Campus

Profile

Student drop-in and feedback hours

Thursdays: 12.00pm-2.00pm

Dr Jieke Chen is a Lecturer in Marketing at Queen Mary University of London. Before joining Queen Mary, she worked as a part-time teaching fellow at Durham University Business School. She holds a PhD in Marketing from Durham University Business School. She has a BSc degree in Statistics from Xi’an Jiao Tong University and MSc in Statistics and Operational Research from University of Edinburgh.

Undergraduate Teaching

International Marketing (BUS227)

Postgraduate Teaching

Introduction to Marketing Theory and Concepts (BUSM094)

Research

Research Interests:

International Marketing Strategy, International Business, Strategic Optimisation, Antecedents of Export Performance, Innovation

Publications

Chen, J., Sousa, C. M., & He, X. (2016). The determinants of export performance: a review of the literature 2006-2014. International Marketing Review, 33(5), 626-670.

Supervision

Dr Jieke Chen welcomes enquiries from prospective students with research interests in international marketing and international business.