School of Business and Management

Dr Alexander Leischnig


Reader in Marketing

Telephone: +44 (0)20 7882 6997
Room Number: Bancroft Building, Room 3.28E
Office Hours: Thursday, 12pm-2pm


Alexander Leischnig is a Reader in Marketing at the School of Business and Management. He joined Queen Mary University of London in September 2017. Previously, he had academic positions at University of Bamberg and Freiberg University of Technology in Germany. Alexander’s research interests are in the areas of alliance management, relationship management and business digitisation and cover topics of both business-to-business marketing and business-to-consumer marketing. Currently he is Visiting Professor at universities in Germany and Switzerland. Alexander is an Associate Editor for the Journal of Global Scholars of Marketing Science. In addition, he collaborates with business partners from different industries, such as manufacturing, online, retail, and service industries, on a number of marketing and management topics.



BUS226 Strategic Marketing

BUSM094 Introduction to Marketing Theory and Concepts


Research Interests:

Alliance management

Sales management

Relationship management

Business digitisation


Recent journal articles:

  • Thornton, S., Henneberg, S., Leischnig, A., & Naude, P. (2019). It’s in the mix: How firms configure resource mobilization for new product success. Journal of Product Innovation Management, forthcoming
  • Leischnig, A., & Geigenmüller, A. (2019). Examining alliance management capabilities in university-industry collaboration. Journal of Technology Transfer, forthcoming.
  • Leischnig, A., & Geigenmüller, A. (2018). When does alliance proactiveness matter to market performance?. Industrial Marketing Management, 74, 79-88 .
  • Ivens, B. S., Leischnig, A., Pardo, C., & Niersbach, B. (2018). Key account management as a firm capability. Industrial Marketing Management, 74, 39-49.
  • Leischnig, A., Kasper-Brauer, K., & Thornton, S. (2018). Spotlight on customization: An analysis of necessity and sufficiency in services. Journal of Business Research, 89, 385-390.