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School of Business and Management

Dr Nadia Zahoor


Senior Lecturer (Associate Professor) in Strategy



Dr Nadia Zahoor is a Senior Lecturer (Associate Professor) in Strategy. Prior to joining Queen Mary University of London, she was a faculty member at the University of Strathclyde, the University of Central Lancashire, and the University of Huddersfield. She has a PhD in Management from the Huddersfield Business School, University of Huddersfield. She also holds an MBA (distinction) degree in International Business from the University of Greenwich Business School.

Nadia’s research focuses on two interrelated areas of international strategy and entrepreneurship. First, she studies the dynamics of alliance networks by SMEs. She is interested in investigating how alliance networks are formed and managed. Second, her research relates to the creation of value in SMEs. She studies how alliance networks allow SMEs to achieve sustainability, innovation and internationalisation.

Her research, teaching, and enterprise activities have been supported by grants from research institutions and funding bodies totalling more than £48,000. She sits on the editorial board of the Journal of Asia Business Studies.

Her work has appeared in some of the leading strategy, international business and interdisciplinary business management journals, including: the British Journal of Management, International Journal of Management Reviews, International Small Business Journal, Journal of Business Research, Asia Pacific Journal of Management, International Business Review, Journal of International Management, International Marketing Review, Technological Forecasting and Social Change, among others.



  • Strategic Analysis and Practice

Nadia's teaching pedagogy is engaging and interactive, including lots of class discussions and debates. She believes that we learn best through guided experiences, and through coached interactions with our peers, and this is reflected in her interactive teaching style. She has experience of teaching undergraduate and postgraduate students within a variety of different disciplines, including entrepreneurship, strategy, international business and social sciences.


Research Interests:

Nadia's research interests are in the areas of strategic alliances, innovation, internationalisation of SMEs, strategic agility, and CSR practices of firms operating in emerging markets. She has published widely on these and related interdisciplinary themes.

Nadia has a large network of collaborators across the UK, Asia and Africa. Her current projects are in the areas of strategic alliances, gender diversity, internationalization of SMEs from emerging markets, and non-market political and social strategies of emerging market firms.

Nadia’s research work contributes towards the following UN Sustainable Development Goals:

  • 3 – Good Health and Well-Being.
  • 8 – Decent Work and Economic Growth.
  • 9 – Industry, Innovation and Infrastructure.
  • 11 – Sustainable Cities and Communities.
  • 16 – Peace, Justice and Strong Institutions.

Research awards

Top cited article for 2020-2021 for the International Journal of Management Reviews, awarded on 1st of April, 2022 (Collaboration and Internationalization of SMEs: Insights and Recommendations from a Systematic Review).

The 82nd Annual Meeting of the Academy of Management: A Hybrid Experience (2022), in Seattle, Washington, US, Douglas Nigh Best Paper Award Finalist (with Michael Gyensare, Edith Cowan University), nominated on 17th May, 2022 (International Entrepreneurial Aspiration and Internationalisation Speed in an Emerging Economy).

AIB MENA Chapter Conference (2021), Mohammed Bin Rashid School of Government (MBRSG) in Dubai, United Arab Emirates, Best Paper Award (with Francis Donbesuur, University of Loughborough and Zaheer Khan, University of Aberdeen), awarded on the 9th December, 2021 (Revisiting SMEs’ Accelerated Internationalization: The Roles of Firms’ Collaborations and Environmental Management Strategy).



  1. Zahoor, N., Arslan, A., Golgeci, I., Haapanen, L. & Khan, Z. (2022). The role of dynamic capabilities and agility of B2B high-tech firms during COVID-19 pandemic: Exploratory case studies from Finland. Industrial Marketing Management, Forthcoming. [International collaboration]
  2. Zahoor, N., Khan, Z., Donbesuur, F., Khan, H., Wu, J. & Tarba, S. Vertical alliances and innovation: A systematic review and future research direction. Technovation, Forthcoming.
  3. Nasr, A., Al-Tabbaa, O., Zahoor, N. & De Silva, M. (2022). Socio-emotional wealth and alliance management capabilities: evidence from family businesses in a politically instable economy. British Journal of Management, Forthcoming.
  4. Amankwah-Amoah, J., Adomako, S., Danquah, J. Opoku, R. & Zahoor, N. (2021). Foreign market knowledge, foreign market entry mode choice and emerging market SME international performance. Journal of International Management, 100955. [International collaboration]
  5. Zahoor, N., Khan, Z., & Sinkovics, R. (2022). The Role of Emotions in Cross-border Mergers & Acquisitions: A Systematic Review of the Inter-disciplinary Literature and Future Research Agenda. Journal of International Management, 28(4), 100958.
  6. Arslan, A., Kamara, S., Zahoor, N., Rani, P. & Khan, Z. (2022). Survival strategies adopted by microbusinesses during COVID-19: an exploration of ethnic minority restaurants in Northern Finland. International Journal of Entrepreneurial Behavior & Research, [International collaboration]
  7. Zahoor, N., Donbesuur, F., Christofi, M., & Miri, D. (2022). Technological innovation and employee psychological well-being: The moderating role of employee learning orientation and perceived organizational support. Technological Forecasting and Social Change, 179, 121610.
  8. Donbesuur, F., Zahoor, N. & Boso, N. (2022). The effects of effectuation and causation networking approaches on post-entry performance of international new ventures: Evidence from a sub-Saharan African economy. International Business Review, 31 (3), 101968. [International collaboration]
  9. Khan, H., Zahoor, N., Gerged, A., Tarba, S. & Macrides, A. (2022). The efficacy of market sensing capability and family control board in new product performance of family firms. Journal of Business Research, 141, 673-684. [International collaboration]
  10. Zahoor, N. and Lew, Y.K. (2021) Enhancing international performance: strategic orientations and dynamic capability of SMEs’. Business Strategy and the Environment, 31 (3), 1002-1017. [International collaboration]
  11. Zahoor, N., & Donbesuur, F., Nwoba, A. & Khan, H. (2021). Regional expansion of SMEs: The roles of domestic market environmental uncertainty and international alliance partner diversity. Asia Pacific Journal of Management, 1-31.
  12. Zahoor, N. & Lew, Y. K. (2021). The drivers of the post-entry internationalisation commitment of small and medium-sized enterprises. International Small Business Journal, 02662426211042775. [International collaboration]
  13. Zahoor, N., Khan, Z., Arsalan, A., Khan, H. & Tarba, S. (2021). International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises. International Marketing Review, ahead of print. [International collaboration]
  14. Zahoor, N., Pepple, D. & Choudrie, J. (2021). Entrepreneurial Competencies and Alliance Success: The Roles of External Knowledge Absorption and Mutual Trust. Journal of Business Research, 136, 440-450.
  15. Zahoor, N. & Gerged, A. (2021). Relational capital, environmental knowledge integration and environmental performance of SMEs in emerging markets. Business Strategy and the Environment, 30 (8), 3789-3803.
  16. Donbesuur, F., Zahoor, N., & Adomako, S. (2021). Post-formation alliance capabilities and environmental innovation: The roles of environmental in-learning and relation-specific investments. Business Strategy and the Environment, 30 (7), 3330-3343.
  17. Zahoor, N., & Al-Tabbaa, O. (2021). Post-entry internationalization speed of SMEs: The role of relational mechanisms and foreign market knowledge. International Business Review, 30(1), 101761.
  18. Zahoor, N., & Al-Tabbaa, O. (2020). Inter-organizational collaboration and SMEs’ innovation: A systematic review and future research directions. Scandinavian Journal of Management, 36(2), 101109.
  19. Zahoor, N., Al‐Tabbaa, O., Khan, Z., & Wood, G. (2020). Collaboration and internationalization of SMEs: insights and recommendations from a systematic review. International Journal of Management Reviews, 22(4), 427-456.
  20. Al-Tabbaa, , Ankrah, S. and Zahoor, N. (2018). Systematic literature review in management and business studies: a case study on university-industry collaboration. SAGE Research Methods Cases Business & Management.


Dr Nadia Zahoor would be interested in supervising potential PhD students in the following areas:

  • Strategic alliance formation and management
  • Internationalisation of SMEs and family firms
  • Innovation and capability building practices of SMEs and family firms
  • Emerging economy firms’ sustainability practices

Public Engagement

Nadia is a member of the following Professional Associations:

  • Academy of International Business
  • European International Business Academy
  • British Academy of Management
  • Strategic Management Society
  • Academy of Management

Nadia is the External Member of the Africa-Asia Centre for Sustainability Research, University of Aberdeen, launched in 2021.

Journal Special Issue Editor

Guest Editor, R&D Management Journal (2022 -2023) for a special issue on ‘‘Digital Technologies and Innovation Ecosystems in the Post-Pandemic Era” (Co-guest editors: Khan, Z., Tarba, S., Cooper, C., Arsalan, a. & Randhawa, K.).

Guest Editor, European Management Journal (2021-2022) for a special issue on ‘‘Periphery-core relations and the knowledge domain of international management: new contingencies, characterizations and theories” (Co-guest editors: Khan, Z., Wu, J., Khan, H., Amankwah-Amoah, J., Czinkota, M.).

Guest Editor, International Studies of Management & Organizations (2021-2022) for a special issue on ‘‘The Role of Meta organizations in Sustainability in Emerging Markets’’ (Co-guest editors: Khan, Z. & Khan, H.).

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