School of Business and Management

BUSM131 Masterclass in Business Analytics


1 & 2 (2017/18)



Module organiser

Dr Georg von Graevenitiz
email: g.v.graevenitz 

Module overview

The module will be split across two terms. There will be six sessions in each term at which outside speakers will present cases on business analytics in companies or cases on the context of business analytics in society or a specific business analytics tool. Each case study will be preceded by student self study on the main topics and will be followed by a seminar in which students summarize insights and the case study. The course will be assessed through students' presentations and through individual coursework in which students elaborate on one of the topics presented by the outside speakers.


20% presentation and 80% coursework

Indicative reading list

Appropriate readings will depend on the range of cases that are adopted for the module. Readings will consist of a mix of industry and method specific preparatory readings and of case notes.