School of Business and Management

BUSM106 Dissertation for Marketing

BUSM106 Dissertation


Semester 3 (2017/18)

Module Organiser

Dr Paolo Antonetti

Module Description

The dissertation forms an important part of the assessment of the MSc Programmes, carrying a weighting of four modules i.e. one third of the entire Programme. The dissertation requires a demonstration of ability to carry out an original investigation into an area of interest. As such, the process should reflect skills of formulating research questions, synthesising and analysing data, drawing insights and conclusions, and written communication.

You will be guided through the dissertation process by a supervisor. To prepare you for the dissertation, you are required to take the BUSM098 Research Methods for Marketing module and you might also choose to take an addtional specialist research skills module in the second semester.

Information about the Dissertation will be provided on the dedicated module area on QM+.


100% Dissertation (10,00 words)