Module code: BUS222
Module organiser: Dr Alex Petrius
This module explores various theoretical perspectives to explain what markets managers choose to compete within, why and how. We will begin by examining the "traditional" competitive positioning and resource-based views, and critically evaluate their appropriateness in an increasingly networked, globalised, digitised and fluid competitive environment. We will then go on to consider more contemporary approaches to strategic management, such as the importance of strategy process, stakeholders, culture and strategy-as-practice. Throughout the course we will examine a variety of organisational contexts, assessing the extent to which firm strategy models may be applicable to public sector, voluntary, entrepreneurial or other types of organisations as well as firms.
After completing the module you should have a good understanding of the conceptual foundations and key issues of strategic management. You should also gain an appreciation of how strategic decisions get produced and communicated in the current business environment as described by business news, commentary and blogs.