Module code: BUS233
Module organiser: Dr Amit Rai
This module is designed to engage students through a practically oriented overview of creative industries technical and media infrastructures and their histories, organisational behaviour of creative industry firms, legal and policy framework for developing creative industries, as well as the emerging frameworks in which culture and creativity is seen as a central site for creating new value. Throughout we will pay close attention to how marketing, management, and supply chain processes in the creative industries create value through cultural production. This introductory overview of creative industries takes a critical look at the tactics and strategies that define the history of capitalist cultural production. Interactive and socially engaged, this module requires good preparation and active involvement with the module content and case studies to achieve the learning goals.