School of Business and Management

Business and Social Approaches to Social Media (BUS321)

Semester: A
Level: 6
Module code: BUS321
Module organiser: Dr Yasmin Ibrahim

Module overview

This optional module seeks to familiarize students with social media as a business and social platform. It locates social media through the changes in the communication frameworks and explores the different and diverse opportunities, challenges and issues created by social media in an inter-connected world. The lectures will apply theoretical and conceptual issues to real life contexts and phenomena in different cultural contexts.

Indicative Reading List

There is no main text book. Students are required to use a variety of materials and recommended texts available via QMPlus as well as most book referred to in the reading list in the module outline.


  • Coursework 70%
  • Group presentation 30%