Now you Can Gain a CIM Professional Certificate in Marketing Alongside your BSc Marketing and Management Degree

13 June 2018

From September 2018 students will be able to study the following modules and have the option of taking and following one or a mix of proposed specialised themes.   The Optional Specialised Themes are provided to guide students to take most related elective modules.  Following a specialized theme is optional and does not appear in your degree.  You will still be awarded the BSc Marketing and Management.

 

 

 

 

 

 

 

Year 1

• Accounting for Business (BUS106)
• Applied Economics (BUS128)
• Business in Social and Historical Context (BUS130)
• Work and Employment in Context (BUS132)
• Organisation Studies (BUS133)
• Quantitative Analysis for Business (BUS135)
• Marketing Principles (BUS136)
• Fundamentals of Management Studies and Skills (BUS141)

*Note: The modules are correct at the time of reading.  Information based upon modules offered during the 2018/19 academic year.  However, we constantly review and update our modules, meaning that they may be subject to change in the future.

Year 2

Compulsory

• Strategic Marketing (BUS226) a*
• Services Marketing (BUS240) a*
• Advertising (BUS213) a*
• International Marketing (BUS227) a* + b**

Electives

Choose four from:

• Operations Management (BUS002)
• Research Methodology (BUS007) b**
• Business Law (also a Joint Programme module) (BUS205)
• Microeconomics for Managers (BUS208)
• Persuasive Strategies in Marketing (BUS220) a*+ b**
• Entrepreneurial Learning (BUS230) – SBM Students Only b**
• Creative Industries (BUS233) b**
• Psychology of Leadership (BUS236) a*
• Corporations and Responsibility (BUS237) b**
• Evidence-Based Management (BUS242) – SBM Students Only
• Responsible Leadership (BUS243)
• European Business Context (BUS244) a* + b**

*Note: The modules are correct at the time of reading.  Information based upon modules offered during the 2018/19 academic year.  However, we constantly review and update our modules, meaning that they may be subject to change in the future

 

Year 3

Compulsory

• Consumer Psychology (BUS318)
• Business to Business and Relationship Marketing (BUS335) a*
• Digital Marketing (New) (BUS345) a*
• Creative Branding (New) (BUS348) a* + b**

 

Electives

Choose four from:

• Innovation and Entrepreneurship (BUS300) a* + b**
• Managing Diversity (BUS305)
• Social and Political Marketing (BUS316) a*+ b**
• Consumer Psychology (BUS318) a*
• Business and Social Approaches to Social Media (BUS321) a* + b**
• Global Supply Chains (BUS326) a* + b**
• Business Computing (BUS337)
• Business Incubators and Start-Ups (BUS342) b**
• Mentoring and Coaching (BUS344)
• Social Network Analysis (BUS346) b**
• Marketing Group Project involving an External Organisation (BUS347) b**

 

Core

• Dissertation b**

 

*Note: The modules are correct at the time of reading.  Information based upon modules offered during the 2018/19 academic year.  However, we constantly review and update our modules, meaning that they may be subject to change in the future.

 

New - Important Notes about the Programme

a*. Optional Specialised Themes

From September 2018 students studying the BSc Marketing and Management will have the option of taking and following one or a mix of proposed specialised themes.   The Optional Specialised Themes are provided to guide students to take most related elective modules.  Following a specialized theme is optional and does not appear in your degree.  You will still be awarded the BSc Marketing and Management.

Optional Specialised Themes	Marketing Strategy	Psychology & Consumer Behaviour	International Business
Related Elective Modules	Strategic Marketing (BUS226)	Advertising (BUS213)	International Marketing (BUS227)
	International Marketing (BUS227)	Persuasive Strategies in Marketing (BUS220)	Business Law (BUS205)
	Services Marketing (BUS240)	Social & Political Communication (BUS316)	Microeconomics for Managers (BUS208)
	Psychology of Leadership (BUS236)	Consumer Psychology (BUS318)	European Business Context (BUS244)
	Innovation & Entrepreneurship (BUS300)	Business & Social Approches to Social Media (BUS321)	Global Supply Chains (BUS326)
	Digital Marketing (BUS345)	Creative Branding (BUS348)
	Business to Business Relationship Marketing (BUS335)
	Creative Branding (BUS348)

 

b**. CIM Certificate in Professional Marketing

To receive the CIM Certificate in Professional Marketing in addition to your degree you are required to pass all core modules and at least 45 credit (or three 15 credit modules)  of the following modules:

CIM Certificate in Professional Marketing requirements
Pass all core modules and at least 45 credit (or three 15 credit modules)  of the following modules:
Year 1	Year 2	Year 3
Research Methodology (BUS007) 15 credits	Persuasive Strategies in Marketing (BUS220) 15 credits	Innovation & Entrepreneurship (BUS300) 15 credits
	Entrepreneurial Learning (BUS230) 15 credits	Dissertation (BUS314) 30 credits
	Creative Industries (BUS233) 15 credits	Social and Political Marketing (BUS316) 15 credits
	Corporations and Social Responsibility (BUS237) 15 credits	Business and Social Approaches to Social Media (BUS321) 15 credits
	European Business Context (BUS244) 15 credits	Global Supply Chains (BUS326) 15 credits
		Business Incubators and Start-Ups (BUS342) 15 credits
		Social Network Analysis (BUS346) 15 credits
		Marketing Group Project Involving an External Organisation (BUS347) 15 credits