New book on 'Advertising and Promotion' co-authored by Dr Amy R Hackley
School of Business and Management Lecturer in Marketing Dr Amy R Hackley has a new book launched this month. Advertising and Promotion (published by Sage) is the third edition of a text authored with Professor Chris Hackley of Royal Holloway University of London. The book takes a multi-disciplinary perspective on all aspects of promotional communication, with a particular emphasis on the account planning and creative aspects of advertising development.
Further information, additional readings and teaching materials can be found at https://study.sagepub.com/hackley.
Accompanying the book is a blog containing comments and new examples. For more information please visit www.hackleyadvertisingandpromotion.blogspot.com