Left wingers are twice as likely to punish companies which aggressively avoid tax, according to a new study from Queen Mary University of London (QMUL).
16 January 2017
The study, published today in Journal of Business Research, examines how consumers react to media reports about company tax strategies and whether political ideology affects these reactions.
According to Dr Paolo Antonetti, author of the study and Lecturer in Marketing at QMUL School of Business and Management: "Simply put, this is because left wingers tend to see tax avoidance as a moral issue. If a company's target market includes a big group of liberal left wingers then media reports of tax avoidance may well hurt the bottom line, and will at the very least affect how the company is perceived among consumers."