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Leading QMUL School of Business Management academic wins prestigious award

Last month the School of Business Management's Dr Danae Manika won the Best Paper in “Social Responsibility, Sustainability, & Public Policy” Track at the Winter American Marketing Association Conference in Las Vegas, Nevada, USA.

Published:
A Lecturer in Marketing at the School, Dr Manika's winning paper Extending the Persuasion Knowledge Model to Investigate the Potential of Web-based Interventions: The Case of Weight Control Intentions, was jointly written with the University of Sheffield's Dr Diana Gregory-Smith.