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School of Business and Management

iPhone 5s: has Apple given up on innovation?

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An article on Apple's new iPhone models asks whether Apple has turned into a "typically American corporation" rather than "breaking new ground" as it used to. Economics writer Aditya Chakrabortty quotes figures from Professor Colin Haslam, who says that 8-10 per cent of the money Apple made from sales would regularly go towards research and development. Now it is nearer to 2 per cent.

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