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School of Business and Management

Leading QMUL School of Business Management academic wins prestigious award

Last month the School of Business Management's Dr Danae Manika won the Best Paper in “Social Responsibility, Sustainability, & Public Policy” Track at the Winter American Marketing Association Conference in Las Vegas, Nevada, USA.

A Lecturer in Marketing at the School, Dr Manika's winning paper Extending the Persuasion Knowledge Model to Investigate the Potential of Web-based Interventions: The Case of Weight Control Intentions, was jointly written with the University of Sheffield's Dr Diana Gregory-Smith.