Time: 1:00 - 2:00pm
Venue: FB 4.04/4.08 (Lunch from 12:30pm in the kitchen)
(40 minute talk and 20 minute Q&A)
Dr. Morten H. Abrahamsen, Associate Professor, Department of Marketing, Norwegian Business School (BI), and Adjunct Professor, Trondheim Business School.
Market policy and network interaction: A case from the Norwegian seafood industry.
What effect does market policy have on interaction in business networks? We will discuss this question by looking into a particular feature of the Norwegian seafood industry. Here the Norwegian seafood exporters needs to handle different organisation forms: On the supply-side they face an auction system characterised by market exchange mechanisms and short term transactions, whereas their customers favour long-term and complex relationships, resembling network structures. The case will be analysed using perspectives from market and network theory, with a particular focus on the role of resources.
Website for more information
Prof. Stephan Henneberg, Business Ecosystems Research Group