Time: 9:30am - 4:30pm
Jaideep Prabhu, Professor of Business and Enterprise, Judge Business School, University of Cambridge
Technology has changed the way we do business, the way consumers behave and communicate with other consumers and businesses, and the way the marketing field has developed in the 21st Century.
This one day research workshop aims to provide an opportunity for researchers to share innovative research findings and directions for future research on how technology affects consumer behaviour and to provide the opportunity for researchers to network with colleagues in this field and showcase their work. The keynote presentation is by the University of Cambridge's Jaideep Prabhu on "Frugal Innovation".
The workshop is organised by the School's Marketing and Communications Group (MARCOMMS) of Business and Management at Queen Mary University of London, in collaboration with the British Academy of Management’s Marketing & Retail and E-Business & E-Government Special Interest Groups.
Dr Danae Manika, Dr Panos Panagiotopoulos, Professor Thanos Papadopoulos and Professor Savvas Papagiannidis.
Please email Dr Danae Manika as soon as possible to reserve a place for catering purposes.