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School of Business and Management

Imran Ayata: The Politics of Campaigning

10 May 2011

Time: 4:00 - 6:30pm
Venue: Room 4.04/08, Francis Bancroft Building

Society is increasing fragmenting, primarily as a result of digitalisation – and with serious consequences, including for the production of public opinion. Today, the challenge for information elites and the holders of power within the public sphere lies in processing vast amounts of information and keeping up with the ever-increasing speed with which it circulates. Meanwhile, there are large sections of society completely excluded from the formation of public opinion. This is a phenomenon that contemporary theories of the public attempt to grasp and articulate. As someone who works in the industry, Imran Ayata will outline these developments and use different case studies to illustrate how, within these complex communication webs, political institutions and corporations use strategic communication and campaigning to further their interests and secure understanding and acceptance. The focus of his talk will be on campaigns in Germany that have used participation and dialogue to address socially and politically contested issues. He asks: is this the depoliticisation of political conflict or the politicisation of marketing? Imran Ayata is a Managing Partner of A&B One, German ‘Agency of the Year’.

This seminar is co-hosted by the School of Business and Management departmental seminar series and the Centre for Ethics and Politics. It is free and open to all.


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