School of Business and Management


The departmental research has been extensively presented in world-leading conferences, such as the American Marketing Association Winter and Summer conferences, or the Academy of Management conference. Members of the department have won several Best Paper Awards at these conferences. We publish in internationally leading academic journals, for example in the last 5 years members of the department have published in:

We also publish books with leading publishing houses, including Sage, Praeger, Hurst, or Routledge.

Departmental staff are members of research groups:

Read about some of our ongoing research projects our researchers focus on:

Manufacturing companies increasingly add sophisticated services or solutions to their traditionally product-focussed offerings. Such ‘service infusion’ necessitates changes to the manufacturers’ business models, e.g. in terms of the organisational design for delivering these services, or the selling and pricing of such services. Prof. Stephan Henneberg, together with academics from the University of Cambridge and the University of Alabama, is involved in several research projects relating to the implications of service infusion for manufacturing companies. These projects are aimed at understanding aspects such as:

    • Service infusion and organisational design choices
    • Customer value of service-infused offerings
    • Dark side of service infusion
    • Business relationships and networks for service infusion
    • Service infusion portfolio management

If you have any questions about this research, please contact

In these challenging economic times, charitable organizations are always looking for ways to convince consumers to donate their hard-earned time and money.  Building on his prior research, Dr. Levy is currently working on two projects with colleagues at University of British Columbia examining how consumers’ moral identity affects their willingness to donate to charity. One of these projects examines how hearing about another individual moving from “immoral to moral” behaviour affects charitable donations.

If you have any questions about this research, please contact

  • Environmental Factor Impact on Consumers’ Psychological Responses (Dr. Yuansi Hou)

Adverse environmental factors (e.g., air pollution and social crowdedness) are becoming serious socio-environmental problems in many modern societies and pose significant economic threats to consumption scenarios (e.g., retailing, tourism).  Dr. Hou is involved in several research projects investigating how and why adverse environmental factors impact individuals’ psychological responses (e.g., price perception, ethical behaviours, and social suspicion).

If you have any questions about this research, please contact

Professor O’Shaughnessy’s research is related to the concern of ‘engineering of consent’- the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy.

If you have any questions about this research, please contact

Understanding how information is processed and shapes prosocial behaviour is important for a range of people and organisations, including marketers, non-profit organisations, public policy administrators and politicians. In a series of projects, Dr. Dickert works together with researchers from Decision Research (USA), Linköping University (Sweden), University of Padova (Italy), The Hebrew University of Jerusalem (Israel) and Klagenfurt University (Austria) to examine the psychological processes underlying prosocial behaviour in a variety of contexts. These projects investigate aspects such as:

  • Scope insensitive valuations of lives
  • Social status and joint giving
  • Cost and benefit trade-offs
  • Data visualisations and refugee acceptance

If you have any questions about this research, please contact

Selected recent publications

  • Blut, M., Heirati, N., & Schoefer, K. (2020 in press). The Dark Side of Customer Participation: When Customer Participation in Service Co-development Leads to Role Stress, Journal of Service Research, in press.
  • Rubaltelli, R., Hysenbelli, D., Dickert, S., Mayorga, M. & Slovic, P. (2020, in press). Asymmetric cost and benefit perceptions in willingness-to-donate decisions. Journal of Behavioral Decision Making, in press.
  • Thürridl, C., Kamleitner, B., Ruzeviciute, R., Süssenbach, S., & Dickert, S. (2020, in press). From Happy Consumption to Possessive Bonds: When Positive Affect Increases Psychological Ownership for Brands. Journal of Business Research, in press.
  • Zhang, K., Hou, Y., Li, G., & Huang, Y. (2019 in press). Tourists and Air Pollution: How and Why Air Pollution Magnifies Tourists’ Suspicion of Service Providers. Journal of Travel Research, in press.
  • Sharifonnasabi, Z., Bardhi, F., & Luedicke, M. K. (2019 in press). How Globalization Affects Consumers: Insights from 30 years of CCT Globalization Research. Marketing Theory, in press.
  • Thornton, S., Henneberg, S. C., Leischnig, A., & Naude, P. (2019). It's in the Mix: How Firms Configure Resource Mobilization for New Product Success, Journal of Product Innovation Management, 36/4, 513-531.
  • Heirati, N., Henneberg, S. C., Richter, A., & Harste, R. (2019). Differential Importance of Social and Economic Determinants of Relationship Performance in Professional Services. Industrial Marketing Management76, 23-35.
  • Chen, R. P., Wan, E. W., & Levy, E. (2017). The Effect of Social Exclusion on Consumer Preference for Anthropomorphized Brands. Journal of Consumer Psychology, 27/1, 23-34.
  • Forkmann, S., Henneberg, S. C., Witell, L., & Kindström, D. (2017). Driver Configurations for Successful Service Infusion. Journal of Service Research, 20/3, 275-291.
  • Mitrega, M., Forkmann, S., Zaefarian, G., & Henneberg, S. C. (2017). Networking Capability in Supplier Relationships and its Impact on Product Innovation and Firm Performance. International Journal of Operations & Production Management37/5, 577-606.
  • Reed, A., Kay, A., Finnel, S., Aquino, K., & Levy, E. (2016). I Don’t Want the Money, I Just Want Your Time: How Moral Identity Overcomes the Aversion to Giving Time to Prosocial Causes. Journal of Personality and Social Psychology, 110/5, 435-457.
  • Schlosser, A. E., & Levy, E. (2016). Helping Others or Oneself: How Direction of Comparison Affects Prosocial Behavior. Journal of Consumer Psychology, 26/4, 461-473.
  • Sun, Y., Hou, Y., & Wyer Jr, R. S. (2015). Decoding the Opening Process. Journal of Consumer Psychology25(4), 642-649.

The departmental facilities include a behavioural lab for conducting experimental studies. The lab has a full-time lab manager, as well as PC’s for running computer-based studies. There is a subject pool to recruit participants, as well as funds available to run studies. Such a lab is fairly unique amongst UK-based business schools. QMUL behavioural faculty who use the lab have published their work in top journals such as Psychological Science, Journal of Behavioural Decision-Making, Journal of Marketing, Journal of Consumer Psychology, and Journal of Personality and Social Psychology.

Find information about the Research Excellence Framework and its results in 2014, as well as about the impact of our faculty research.

PhD Programme

The Department of Marketing is seeking intellectually curious doctoral applicants with a strong academic track record who are interested in undertaking rigorous and innovative research in all areas of marketing using the most advanced quantitative and qualitative methods. We are committed to educating scholars who will carry forward productive and rigorous research and who will lead in their fields of activity.

Prospective Doctoral candidates are encouraged to contact the Head of Department, or individual members of the department directly.