The departmental research has been extensively presented in world-leading conferences, such as the American Marketing Association Winter and Summer conferences, or the Academy of Management conference. Members of the department have won several Best Paper Awards at these conferences. We publish in internationally leading academic journals, for example in the last 5 years members of the department have published in:
Read about some of our ongoing research projects our researchers focus on:
Manufacturing companies increasingly add sophisticated services or solutions to their traditionally product-focussed offerings. Such ‘service infusion’ necessitates changes to the manufacturers’ business models, e.g. in terms of the organisational design for delivering these services, or the selling and pricing of such services. Prof. Stephan Henneberg, together with academics from the University of Cambridge and the University of Alabama, is involved in several research projects relating to the implications of service infusion for manufacturing companies. These projects are aimed at understanding aspects such as:
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In these challenging economic times, charitable organizations are always looking for ways to convince consumers to donate their hard-earned time and money. Building on his prior research, Dr. Levy is currently working on two projects with colleagues at University of British Columbia examining how consumers’ moral identity affects their willingness to donate to charity. One of these projects examines how hearing about another individual moving from “immoral to moral” behaviour affects charitable donations.
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Adverse environmental factors (e.g., air pollution and social crowdedness) are becoming serious socio-environmental problems in many modern societies and pose significant economic threats to consumption scenarios (e.g., retailing, tourism). Dr. Hou is involved in several research projects investigating how and why adverse environmental factors impact individuals’ psychological responses (e.g., price perception, ethical behaviours, and social suspicion).
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Professor O’Shaughnessy’s research is related to the concern of ‘engineering of consent’- the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy.
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Understanding how information is processed and shapes prosocial behaviour is important for a range of people and organisations, including marketers, non-profit organisations, public policy administrators and politicians. In a series of projects, Dr. Dickert works together with researchers from Decision Research (USA), Linköping University (Sweden), University of Padova (Italy), The Hebrew University of Jerusalem (Israel) and Klagenfurt University (Austria) to examine the psychological processes underlying prosocial behaviour in a variety of contexts. These projects investigate aspects such as:
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The departmental facilities include a behavioural lab for conducting experimental studies. The lab has a full-time lab manager, as well as PC’s for running computer-based studies. There is a subject pool to recruit participants, as well as funds available to run studies. Such a lab is fairly unique amongst UK-based business schools. QMUL behavioural faculty who use the lab have published their work in top journals such as Psychological Science, Journal of Behavioural Decision-Making, Journal of Marketing, Journal of Consumer Psychology, and Journal of Personality and Social Psychology.
Find information about the Research Excellence Framework and its results in 2014, as well as about the impact of our faculty research.
The Department of Marketing is seeking intellectually curious doctoral applicants with a strong academic track record who are interested in undertaking rigorous and innovative research in all areas of marketing using the most advanced quantitative and qualitative methods. We are committed to educating scholars who will carry forward productive and rigorous research and who will lead in their fields of activity.
Prospective Doctoral candidates are encouraged to contact the Head of Department, or individual members of the department directly.