Module lead: Prof Maxine Robertson
Innovation is a process and it is the primary source of competitive advantage in knowledge-based economies. The management of innovation is inherently difficult and risky: most new technologies fail to be translated into products or services, and most new products and services are not commercial successes. In this integrative module we will explore the reasons why this is the case by exploring the innovation process in-depth. We will consider what might be done to improve the chances of 'success' and demonstrate that a behavioural approach rooted in the concept of managing knowledge, in and across organizations, is fundamental to managing innovation. This module will be of interest to any student with an interest in organisational behaviour and/ or organisational theory.
(i) assignment (40%); examination (60%)