Professor Oxford considered most effective communicator
‘Study outlines traits of best spokespeople during health crisis’
PR Week
Blizard Institute of Cell and Molecular Science: Professor John Oxford
A report highlighting key spokespeople during the peak of the swine flu crisis has revealed Professor John Oxford and Health Secretary Andy Burnham were the most effective communicators. The study, which was compiled by Insignia Communications director Jonathan Hemus and the University of Wolverhampton, found Gordon Brown was the least effective spokesperson. Hemus said: “The most effective spokesman, Professor John Oxford, combined a senior academic background and a formal appearance ... with a personable style and clear actionable advice.”
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